Merrell Announces Deepened Commitment to Apparel Division

Merrell Announces Deepened Commitment to Apparel Division, Begins Process of Building Dedicated Sales Team
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ROCKFORD, Mich. — Merrell is pleased to announce its plans to develop an in-house sales force to focus exclusively on Merrell Apparel, the outdoor brand known for products at the horizon of performance and style. Forecasting future growth and expanded market share within the apparel category, Merrell has begun a nationwide search for its new sales division.

“With nearly three decades of experience in the outdoor footwear category, we are thrilled to deepen our commitment to our apparel division through the development of a dedicated sales team,” said Jim Scholle, vice president of sales for Merrell Apparel. “As our apparel continues to gain traction and resonate with our footwear consumer, we believe that this strategic expansion will bolster our long term growth objectives within the market. Furthermore, the establishment of an apparel-specific team separate from our footwear division will ultimately provide better service to existing and future accounts.”

All reps selected to join the apparel sales team will report directly to Scholle and share the brand's passion for getting outside. The team will also be responsible for implementing a brand platform and distribution strategy parallel to Merrell Footwear.


About Merrell
Founded in 1981, Merrell has become known as a leader in contemporary outdoor footwear. Merrell is the brand that inspires the outdoor athlete in everyone with products at the horizon of performance and style. Merrell products are sold at all Merrell retail stores, through leading retailers in the U.S. and through 44 distributors and subsidiaries around the world. For more information, please visit our Web site, www.merrell.com.

About Wolverine
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active and lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Bates®, Hush Puppies®, HYTEST®, Merrell® Footwear and Apparel, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of popular brands including CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in over 170 countries. For additional information, please visit our Web site, www.wolverineworldwide.com.

Media Contact:
Catherine Donovan
SnL Communications
310-996-0239
cdonovan@snlc.net

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