Meet the Future of Sneakers: The Deckers X Lab K-ST 21

From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion
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GOLETA, Calif. - September 1, 2020 - Deckers X Lab, the innovation department of Deckers - owner of HOKA ONE ONE®, UGG®, Teva®, Koolaburra by UGG®, and Sanuk® - today announces the launch of the K-ST 21 “hypersneaker,” a whole new breed of sneaker designed to make motion more efficient and enjoyable.

At the core of the new K-ST 21 is the Carbon Bow Technology™ suspension system, new technology from Deckers X Lab designed to transform vertical landing energy into forward motion. The carbon suspension system is uniquely shaped with the goal of capturing body load and providing extra arch support for a smooth suspension effect, while the front arms and curved surface assist with forward rolling motion.

The suspension system complements the SwallowTail™ heel, a wide base designed to capture ground contact early and provide a super smooth, progressive, and stable platform for movement.

The lightweight, breathable yet extremely resistant upper combines CORDURA® Ballistic nylon and Matryx® fabric. The stretch panel in the nose of the K-ST 21 provides both adaptability to foot sizes while enabling the shoe to flex smoothly. The combination of technology in both the upper and bottom areas make the K-ST 21 suited for an extremely wide range of motion, from casual walking to fitness and extreme freestyle moves.

“At Deckers X Lab, we’re taking the most advanced technology available and building it into sneakers - the shoes that people wear every day. We believe suspension systems are a natural and logical evolution in technologies, enabling the creation of sneakers that are at the same time incredibly comfortable and dynamic,” said Jean-Luc Diard, Vice President of Innovation, Deckers. “When you put on the K-ST 21, you’ll want to move, to do more than usual. It pushes you forward comfortably and in full confidence.”

The K-ST 21 is more than a sneaker, it’s an “hypersneaker.” The design speaks to the early adopters and every adventurer, from the surf-inspired SwallowTail™ heel, Carbon Bow Technology™ suspension system inspired by ski technologies and marathon racing shoes, to the unique adaptive specifications of the upper. The spirit of K-ST 21 aligns with the Deckers X Lab mantra of inspiring and enabling people to experience their passion on a new level, whether it’s extending a walk from one mile to two, providing confidence in all biomechanical movements and pushing boundaries wherever they are.

K-ST 21 Key Specifications:

● Carbon Bow Technology™ suspension system

● SwallowTail® extended heel geometry

● Lightweight, highly resilient and durable Foam - 17-21mm stack height.

● Matryx™ midfoot wrapping

● CORDURA® Ballistic side bands

● Stretch lycra nose panel

● Dual choice of insoles for personal and activities adaptation

● Weight = 12.5 Oz / 350g in M9

● MSRP: $199.00

The K-ST 21 and other Deckers X Lab designs are exclusively available at https://deckersxlab.com

About Deckers X Lab:

Founded in 2019, Deckers X Lab is led by VP of Innovation Jean-Luc Diard, co-founder of HOKA ONE ONE and former CEO of Salomon. He and his team have an impressive list of first-to-market, industry-changing innovations. As a label, Deckers X Lab has full creative ability to go beyond boundaries, applications and environments - melding crossover designs that turn footwear into an experience. The Deckers X Lab brand is founded on three core principles: best-in-class dynamic comfort, elevated smart performance, and better products for a better planet. Learn more at: https://deckersxlab.com/blogs/news/about-us

Media Contact:

Matt Bennett
matt@echoscomm.com

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