LOWA to Sponsor Hari Berger Speed Climbing Competition at Ouray Ice Festival

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LOWA to Sponsor Hari Berger Speed Climbing Competition at Ouray Ice Festival

Stamford, Connecticut – January 11, 2016 — LOWA Boots is planning a very visible and strong presence at the 21st annual Ouray Ice Festival, the largest such festival in North America, that will take place January 14-17, 2016 in Ouray, Colorado. For the fourth year running, LOWA will sponsor the Hari Berger Speed Climbing Competition to honor the legendary athlete who won three Ice Climbing World Championships while wearing LOWA boots.

Hari Berger was an all around champion competition ice climber before he lost his life in 2006 in an accident while climbing in Austria…but his legacy lives on. LOWA’s sponsorship of the event with a $7000 purse doubles the Festival’s cash prize opportunities. The Competition will be held on Sunday, January 17. There will be individual men’s and women’s classes, each with $2000 in first place prizes, second place of $1000 and $500 for the third place finishers.

Amid the festival-like atmosphere, the LOWA boot tent will be stocked for event participants to test drive world-class demo product including their signature Ice Comp IP GTX® as well as men’s and ladies Weisshorn GTX® and Mountain Expert GTX® EVO models. Looking ahead to warmer weather, visitors to the tent will also be able to check out LOWA’s line-up of rock climbing shoes. For the first time ever, festival participants will be able to purchase boots on the spot from the LOWA concept store that will be run by Back Country Experience of Durango, Colorado.

There will be no shortage of LOWA ambassadors. Carlos Buhler, one of the most accomplished mountain climbers in the world specializes in high-standard mountaineering characterized by small teams, no oxygen, minimal gear and equipment on ascents of difficult routes in challenging conditions. He will be joined by LOWA’s Rudi Hauser, Arthur Kudelka and Beth Goralski. The boot tent team will be led by Chad Gallwitz, LOWA’s experienced sales representative in the Rocky Mountains. Assisting Chad will be Christian McConnell from LOWA���s U.S. office.

For information on all festival activities, click on the following link: http://ourayicepark.com/ice-festival/

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.

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LOWA Boots, L.L.C. • 86 Viaduct Rd • Stamford, CT 06907 • USA

toll free: 888-335-LOWA • fax: 203-353-0311 • www.lowaboots.com

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