Heritage Swim Brand, Leader® Unveils Bold New Brand Direction and Website - SNEWS

PLAINVILLE, Mass., August 29, 2018 Leader®, manufacturer of innovative aquatics and sports eyewear and accessories for over 40 years, unveils its bold new look, coinciding with the release of leaderswim.com, the brand’s first ever consumer-facing website.

Across the breadth of Leader®’s product collections, from swim and snorkeling gear for the entire family, to eyeguards designed for maximum protection while out on the court or trail, Leader has earned a worldwide reputation for providing unparalleled performance and durability, thanks to over 40 years of industry-leading product innovation.

Leader®’s bold new direction is centered around the brand’s vision to be the go-to active lifestyle solution for providing comprehensive aquatics eyewear and accessories for the entire family, whether training for your first triathlon, hitting the bay for a snorkeling excursion with friends, or instilling a life-long love of the water in those learning to swim for the first time. With its new tagline: Built for the water. Designed for the active lifestyle, Leader® will lean on its proven history in product innovation to kick off a multi-faceted campaign focused on product education, brand storytelling, and consumer engagement.

“The ultimate goal is to get our brand and products out in front of our customers, reaching those who share a passion for the active lifestyle and the water that brings us all together,” explains Chris McCullough, Director of Consumer Brands for Leader’s parent company, Hilco Vision. “It’s exciting to finally unveil the new home for the Leader® brand; we’re only just getting started.”

The launching of leaderswim.com will also kickstart Leader®’s expanded omni-channel retail strategy, with both direct-to-consumer and third-party ecommerce to complement the brand’s growing North America brick and mortar presence.

To learn more about the Leader® brand and to check out their complete collection of swim and snorkeling products, please visit leaderswim.com.

###

About Leader
For over 40 years, Leader® has offered a full line of innovative aquatics and sports eyewear and accessories of the highest quality. Whether your customers are at the beginning stages of their athletic journey or at the peak, Leader products have earned a worldwide reputation for providing unparalleled performance and durability, while embracing the inherent joy associated with living an active lifestyle. For more information about Leader’s swim and eyeguards product collections, please visit leaderswim.com. Leader® is part of the Hilco Vision portfolio of brands.

Related

Croakies® Unveils Interactive New Website Showcasing Build Your Own Belt Shop Feature

PLAINVILLE, Mass., May 2, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, unveils an exciting new website and interactive shopping experience through croakies.com. The brand’s new website was developed to more optimally showcase the ...read more

Croakies Announces New Lifetime Warranty Policy

PLAINVILLE, Mass., January 9, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces, effective immediately, the introduction of a new Manufacturer’s Lifetime Warranty policy across the breadth of its product categories. For ...read more

Croakies® Releases Limited Edition 2019 Holiday Collection

PLAINVILLE, Mass., November 5, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today unveils its limited edition 2019 Holiday Collection, part of the brand’s ongoing focus on releasing exclusive, seasonally-inspired prints to expand its ...read more

Croakies® Elevates 2019 Float Products with Updated Color Palette

PLAINVILLE, Mass., January 29, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, today introduces the 2019 collection of its float products line, designed to save your shades when out on the water. The new collection features an updated ...read more

Croakies® Unveils Limited Edition Seasonal Prints, Introducing Fourth of July-Inspired Collection

PLAINVILLE, Mass., June 18, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, unveils its first limited edition seasonal print collection in advance of the 4th of July holiday. Croakies has long been known for its wide assortment of ...read more

Hilco-Vision-outdoor-Logo

Croakies, Leader Swim, and Jonathan Paul Fitovers Eyewear brands appoint new sales leadership

PLAINVILLE, Mass. (July 17, 2018) – Hilco Vision Outdoor, a division of Hilco Vision and home to industry-leading brands, Croakies®, Leader® Swim, and Jonathan Paul® Fitovers Eyewear, announces that longtime industry veteran Bob Kelley has retired as Head of Sales.  Kelley lead ...read more

Hilco Vision® Announces Immediate Openings for New International Distributors to Support Croakies® and Jonathan Paul® Fitovers Eyewear Brands

PLAINVILLE, Mass., December 11, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products and part of Hilco Vision’s portfolio of brands, today announces that alongside Jonathan Paul® Fitovers Eyewear, it is actively searching for new international ...read more

Jonathan Paul® Fitovers Eyewear Unveils New Kryptek® Fitovers Eyewear Collection

PLAINVILLE, Mass., January 14, 2019 – Jonathan Paul® Fitovers Eyewear, originator of the fitover eyewear category, today announces the launch of its exclusive Kryptek® x Jonathan Paul® collection as part of the brand’s 2019 product line. Kryptek®, the innovative camouflage and ...read more

Croakies® Launches Year Two of “Not Your Everyday Adventure” Contest with a Chance to Win All-Expenses Paid VIP GoPro Mountain Games Experience for Two

PLAINVILLE, Mass., April 9, 2019 – Croakies, original manufacturer of industry-leading outdoor retention products and outfitter of “Life’s Everyday Adventures” since 1977, announces the return of the widely successful Not Your Everyday Adventure contest, sending one lucky winner ...read more