Le Bent wCircle Logo Black High Res-01

DENVER, Colo. (December 16, 2019) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next to skin layers, proudly announces two new high-profile athletes to their global team, Elyse Saugstad and Sammy Carlson. The star skiers found their way to the brand through different paths, but both were ultimately drawn to the quality of the product and the people behind the brand.

ELYSE SAUGSTAD

Saugstad is easily one of today’s most recognizable and accomplished big mountain skiers, having received many industry awards for her mind-blowing lines in films over the years. She was first introduced to Le Bent through her husband, Cody Townsend, who last year partnered with the brand to develop his touring sock, Le Send. It wasn’t long before Le Bent founders approached Saugstad to join the team.

“Cody’s spending most his time on uphill missions these days,” says Simon Blondel, Le Bent co-founder. “But Elyse is just full-on sending it all season long. She bloody rips! Naturally we felt her experience and level of commitment would make her an excellent addition to the Le Bent crew.”

The first project for Saugstad and Le Bent is a women’s version of Le Send.

“I joined Le Bent because I like to work with companies that don’t just use me for my athlete recognition, but actually want to truly work with me to develop the best possible product,” says Saugstad. “Already I am stepping into a co-lab on a women’s sock and that’s exciting for me because socks are such an important and very specific fitting piece of gear for skiing. If your socks don’t fit perfectly and the material is crap, you’re going to have a bad day skiing.”

The Elyse Pro Model will be available to preview at ORWM and at retail Fall 2020.

SAMMY CARLSON

Eight-time X-Games gold medalist, Sammy Carlson (or Sammy C as he’s known to many) joins the team after a fortuitous meeting with Blondel on a BC cat trip last winter. “It was completely random, we met at the top of a run called Cloud 9,” recalls Carlson. “We were getting ready for another lap, then one of the cats rolled up. I noticed Simon wearing a Quicksilver jacket, so naturally I said, ‘What’s up!’ We talked briefly before the run, then that night at the lodge over a beer, he convinced me he makes the best socks in the industry. As soon as I tried them, I knew these guys weren’t messing around.”

Carlson is known for his big freestyle tricks, both in the park and off jumps built in the backcountry. These days, he’s more focused on finding those pristine lines and hitting natural features, simply skiing as much powder as he possibly can.

For Fall 2020, Carlson has teamed up with the Le Bent team to design a sock that offers a little more padding in the shin and around the ankle for added comfort, something that hill bangers like Sammy and novices alike could appreciate.

“I like a medium thick sock with padding in the right spots,” explains Carlson. “If it’s too thick and bulky, I often find I’m swimming in the sock by midday.”

The Sammy Pro Light will be available to preview at ORWM and at retail Fall 2020.

For more information, please contact Maro LaBlance, at maro@campfire-collective.co.

Related

Ambassador collage 3

le bent teams up with North American athletes & ambassadors

With a growing foothold in North America, le bent expands its already stellar, A-list of ski, snowboard, and trail running athletes with a strong winter, North American athlete and ambassador line up. Forty ambassadors nation-wide, including the likes ...read more

le bent

Boutique Aussie brand le bent takes gold

DENVER, CO - February 20, 2018  While all eyes have remained focused on US skiers and snowboarders winning medals in Pyeonchang, an Aussie team has delivered gold from another fiercely competitive international showdown. le bent, Australia’s beloved makers of high-performance ...read more

erica-head-shot_cr

Le Bent Restructures US Sales Organization

DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, quality service and support to ...read more

le bent

le bent goes all in on US market with new sales agency + PR partner

DENVER, COLO. - JAN 4, 2018  le bent, Australia’s beloved makers of high-performance and ultra-comfortable base layers and socks, is pleased to announce new US partners in sales and public relations: Denver based Global Sales Guys’ team of specialty retail experts will manage ...read more

DSC00423

le bent and Cody Townsend introduce the first sock designed specifically for ski touring.

Cody Townsend knows a thing or two about backcountry skiing. We’re used to seeing him entrenched in deep pow and flying down big lines, but getting to those stashes typically requires long ski tours, steep boot packs or both, which often comes with gear failures that wreak ...read more

All Good

All Good Welcomes Two New Athletes to Ambassador Team

Morro Bay, CA - January 2, 2018  All Good, makers of organic skincare and reef-friendly sunscreens, has announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team. Leaders in their respective fields, Graves and Whyte have ...read more

Montage

Picture Welcomes Several New Athletes to US Team

DENVER, CO (October 29, 2020) - Picture, makers of recycled, organic, and bio-sourced products for board sports and the outdoors, is thrilled to announce the addition of new athletes to the US team, warmly referred to as the Picture Family. Snowboarder, Erika Vikander, and ski ...read more

ABS logo

ABS Signs Three New North Americans to Athlete Team

For Immediate Release Media Contact: Todd Walton The Walton Works, LLC 970.260.9283todd@thewaltonworks.com ABS Signs Three New North Americans to Athlete Team ABS Avalanche Safety has signed Ralph Backstrom, Kaylin Richardson and Claudia Avon to support the ABS brand in North ...read more

Global Sales Guys welcomes outdoor industry veteran, Sasha Dietschi Cooper.

DENVER, Colo. (November 7, 2019) - Global Sales Guys, the Denver based global sales agency, announced today that it is teaming up with outdoor industry veteran, Sasha Dietschi-Cooper. Cooper’s previous roles include VP of Global Sales for Prana and Senior VP of Sales at Burton ...read more