Innovative new sandal wins over judges for evolution in fit, form and function
PORTLAND, Ore. (June 23, 2017) —Fending off a field of 330 entries, KEEN., Inc. (KEEN) continues to build on their momentum, after winning the coveted Industry award for the new EVOFIT ONE sandal at the 2017 [CMC1] trade fair in Germany.
The OutDoor Industry Award is one of the leading international design awards for brands in the outdoor industry, with new and innovative products being evaluated by an independent panel of expert judges. The accolade of this esteemed award acknowledges the high levels of innovation, functionality and quality exemplified in this pioneering new sandal from KEEN.
The panel of judges stated: “We selected the EVOFIT ONE because of its special footbed design. The innovative synthetic upper, PU cushioning and rubber outsole are very comfortable on all terrains.”
Created in the KEEN Innovation Lab in Portland, Ore. and tested [CMC2] the world, the KEEN EVOFIT ONE (MSRP $130) sandal is the first model to debut KEEN’s new EVOFIT construction system, a minimal-waste, fabric design that is formulated to move seamlessly with the natural contours of the foot in motion. Engineered to provide adaptive comfort and breathable protection, this moisture-wicking fabric performs like a second skin.
“The EVOFIT ONE showcases a seismic leap forward in footwear comfort, offering incredible versatility and performance benefits that far exceed the adaptive upper,” says John Jansen, General Manager KEEN Europe. “The variable density [CMC3] allows for simplicity in design, minimizing weight and enhancing flexibility, for a fit we are confident our fans will love. The OutDoor Industry Award is a great endorsement for the EVOFIT ONE sandal and we are thrilled to have received this important accolade.”
Quick drying and super breathable, with superb ventilation for outdoor summer activities, KEEN’s new EVOFIT ONE upper delivers a sock like feel, providing a natural fit for your foot. TPU overlays offer added structure and durability in key abrasion areas, whilst a chemical free Cleansport NXT™ lining gives natural odor control to keep feet dry and fresh in all conditions. Debuting an evolved KEEN performance lace capture system, the EVOFIT ONE promises a custom, secure fit around the midfoot, with balanced tension for added comfort and control on the move. A removable anatomical footbed gives superb arch support and underfoot comfort, whilst a PU midsole delivers long lasting protection and exceptional cushioning. KEEN’s [CMC4] Aquagrip rubber outsole offers incredible flexibility; multi-directional lugs and razor siping ensure optimum traction on a wide range of terrains.
The KEEN EVOFIT ONE is exclusively available now via www.KEENFOOTWEAR.COM in both men’s and women’s specific fits and will launch globally in Spring 2018.
For more information on the award visit http://www.outdoor-show.com/od-en/industry-award/award-gallery- product/2017/3300/.
Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at firstname.lastname@example.org.
About KEEN: KEEN, Inc. is a values led, independently-owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavors to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at http://www.keenfootwear.com
Contact: Greg Fitzsimmons
970-924-0704, ext 156