KEEN, Inc. Debuts Their New EVOFIT Technology Today in the U.S., a Breakthrough Innovation with Engineered Versatility for Life Outside

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Designed in the KEEN Innovation Lab, the American Built[1] KEEN EVOFIT One Sandal is an evolution in form, fit and function.

PORTLAND, Ore. (June 1, 2017) — Building on the brand’s innovative and pioneering spirit, the KEEN EVOFIT ONE sandal debuts new engineering and construction advancements that represent a leap forward in open-air sandal performance, comfort, and style. Launching today in the United States, the KEEN EVOFIT ONE sandal is now exclusively available on keenfootwear.com.

“Whether adventuring to a remote destination or exploring urban landscapes, the KEEN EVOFIT ONE comfortably excels in any environment with a style right look,” explains Stephanie Rankin, Sandals Marketing Manager for KEEN.

Manifested in the KEEN Innovation Lab in Portland, Ore. and tested on adventures around the globe, the KEEN EVOFIT ONE is constructed with a minimal-waste, engineered fabric design that moves seamlessly with the natural contours of the foot. Out of the box, it delivers an accessible, sock-like fit with a breathable and airy feel for instant comfort.

The KEEN EVOFIT ONE upper features a new lace-capture system that delivers a custom, secure fit around the midfoot with balanced tension for added comfort. For enhanced water performance, the KEEN EVOFIT ONE also features a PFC-free Durable Water Repellent (DWR) finish and KEEN’s supreme Aquagrip rubber outsole helps maximize traction in any condition or terrain.

Offered for both men and women, the KEEN EVOFIT ONE (MSRP $130) is designed for adventurers in search of a sandal that delivers versatility and performance with progressive style.

The KEEN EVOFIT ONE sandal exclusively launches today on keenfootwear.com in the U.S. and July 1, 2017 in Japan. The KEEN EVOFIT ONE sandal will be available globally starting in spring/summer 2018.

Please direct KEEN media inquiries to Senior Account Manager Greg Fitzsimmons at greg.fitzsimmons@rygr.us.

About KEEN: KEEN, Inc. is a values-led, independently-owned outdoor footwear brand from Portland, Ore. with a mission to responsibly create original and versatile products, improve lives and inspire outside adventure. Founded in 2003, KEEN ignited a revolution in the footwear industry with the introduction of the Newport sandal, launching the concept of Hybrid footwear into the market and setting KEEN on a path of driving consistent product innovation that exists today. KEEN strives to live by its values, from its products to its actions, and by activating communities and individuals to protect and preserve the places where we work and play. KEEN employees passionately endeavor to live fulfilling lives, challenge the status quo, do good, give back, and inspire others. Learn more at http://www.keenfootwear.com

Contact: Greg Fitzsimmons

greg.fitzsimmons@rygr.us

970-924-0704, ext 156

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