KEEN Creates New Global Business Development Position

KEEN Inc., announced the appointment of Troy Ballard to the newly formed position of VP of Global Business Development.

KEEN Inc., announced the appointment of Troy Ballard to the newly formed position of VP of Global Business Development. This role essentially replaces the traditional VP Sales Role to take into consideration the emerging dynamics of the global market.

“As a 5 year old company, we have recognized the need to evolve both our approach and our organization in order to set up for future success around the world”, says James Curleigh, President & CEO of KEEN. “Our Customers continue to expect more from KEEN and we will respond by finding real solutions to further develop our brand and our business accordingly”.

This new role has been established to further ‘synchronize' the efforts of the entire organization towards our Customers needs and expectations. As a young company, KEEN has achieved tremendous growth, but realizes there is still tremendous opportunity both domestically and internationally.

“Troy brings the right level of professionalism and passion to this newly created position”, adds Curleigh.

Before joining KEEN, Troy has served in a number of Leadership positions with Brands that include adidas, Salomon, Ripcurl, and Icebreaker. He has extensive experience in the Outdoor Industry, he has significant footwear experience, and he has proven International experience.

“KEEN has achieved so much in the five years since it was founded. It is a true testament to KEEN's innovative, exceptional product and the brand's ability to authentically connect to outdoor enthusiasts,” says Ballard. “I'm looking forward to playing a pivotal role in the company's expansion both domestically and internationally.”

Troy joined KEEN at the end of 2008 and will take immediate responsibility to transition the Sales Team into a Business Development Team. He will spend his time between Portland and Sun Valley, where he truly lives a hybridlife with his wife and family.

About KEEN

KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology.

The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe.

Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit



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