Kate’s Bars Taps Terra Public Relations As Communications Partner

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Victor, ID (August 31, 2010) -- Kate's Bars, LLC has hired Terra Public Relations as Communications Partner, effective immediately. Responsibilities include public relations efforts, including overseeing media introduction, communications and product and brand conversations for the Kate's Bars brand.

“We're really excited to get word out about our Tram, Grizzly and Caz.Bars,” said Kate Schade, Founder and Chief Creator at Kate's Bars. “After an exhaustive search, we decided Terra PR is the best fit for us. Their dedication and passion for not just the outdoors, but also for tasty treats will help us craft and tell our story to our lofty media targets,” Schade continued. “Terra has the authenticity, cred and experience to help us spread the good word. They walk the walk, in addition to obviously talking the talk.”

“Tram Bars is a natural fit for us, and we're thrilled to be working with them!” Alli Noland, Director of Everything at Terra PR echoed. “We live on a daily diet of Tram Bars and Caz.Bars, and I've been trying to follow Kate's lines down the mountain for years,” Noland continued. “The synergy is undeniable, but the best part is these bars sell themselves… have you tried one? We look forward to building the brand and making sure Kate's Bars are an essential part of every adventure”

Kate's Bars combine tasty sweet, salty, fruity, chewy, crispy goodness that keeps its shape but isn't dry. The flavors and textures change with each bite, making every Tram Bar experience an adventure and keeps you coming back, bar after bar. Each of Kate's Bars is packed with the best ingredients to provide the perfect boost of all natural energy whether you're hammering your 10th Tram of the day, crushing those last miles of trail, or rushing through meals during your work day.

Made by hand and from organic and all natural ingredients, Kate's Bars are available in three selections:
The Original: Tram Bar
Dark and Spicy: Caz.Bar
Especially for those whole love National Parks: Grizzly Bar

MSRP
Tram Bar and Grizzly Bar: $2.99
Caz.Bar: $2.29

Links:
Kate's Bars: http://trambars.com/
Retailers: http://trambars.com/retailers.htm
Jackson Hole Aerial Tram: http://www.jacksonhole.com/*
Online press release: http://pitch.pe/84764

About Kate's Bars
Kate's Bars are real food snack bars, hand made in the shadow of the Tetons. Kate's Bars are created for people who live, play or just want to be outdoors. The flavors and textures of Kate's Bars are designed to reflect the natural surroundings they were inspired by. For more information, to buy online or to find your local retailer, log onto www.trambars.com or contact Alli Noland at Terra Public Relations: allin@terrapbulicrelations.com or 307-733-8777.

*Kate's Bars is not affiliated with the Jackson Hole Mountain Resort, but we love that Big Red Box!

About Terra PR
Terra Public Relations is an integrated media relations, brand and social media consulting firm for innovative companies seeking to engage media, consumers or other brands. We specialize in creating clear lines of communication, and promoting great products and good people to the mainstream, travel, athletic, outdoor, LOHAS, family and action sports communities. For more information or a taste of what we can do, contact Alli Noland at Terra Public Relations: allin@terrapbulicrelations.com or 307-733-8777

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