Johnson Outdoors announces new watercraft marketing and sales team

Johnson Outdoors today announced the following changes to its Watercraft marketing and sales teams:

Racine, Wisconsin…Johnson Outdoors today announced the following changes to its Watercraft marketing and sales teams:

  • Scott Forristall has been appointedBusiness Director– Watercraft, and will overseenew product development, marketing and international Watercraft businesses, and work closely with sales on plans and promotions.
  • Sara Knies is rejoining Johnson Outdoors asWatercraft – Senior Marketing Manager, responsible for all Johnson Outdoors Watercraft brands: Old Town®, Ocean Kayak™, Necky®, Extrasport®, Carlisle® and Lendal®.
  • Dave Duffin– Sales Director North America and Dan Kuenzi– Sales Director Large Accountsand Internationalwill now lead sales planning and programs for the Company’s Watercraft brands, in addition to their current responsibilities for Johnson Outdoors’ Marine Electronics brands: Minn Kota®, Humminbird®, Cannon® and Geonav®. The consolidation of sales responsibilities expands the Watercraft sales group to include a team ofregional sales managers who will now be responsible for all Watercraft and Marine Electronics brands.

“Scott brings a keen, in-depth understanding of the Watercraft industry to his new role that will be invaluable in helping develop the right products, strategies and programs for continued success of our brands in the paddle sports marketplace. And, we are very pleased to welcome back Sara whose creativity, enthusiasm and energy was key to the growth of our kayak fishing and female paddler segments,” said Kelly Grindle, Group Vice President – Marine Electronics and Watercraft for Johnson Outdoors. “The changes announced today combine the strengths of our Watercraft and Marine Electronics businesses to better meet customer needs and expectations going forward, and represent an exciting opportunity to deliver continued growth to our partners and customers.”


JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Lendal® paddles; Carlisle® and Extrasport® paddling accessories; Minn Kota® motors; Cannon® downriggers; Humminbird® fishfinders; Geonav® chartplotters; SCUBAPRO®, UWATEC® and Seemann® dive equipment; Silva® compasses; Tech4O® digital instruments; and Eureka!® tents.

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