Interbike and Team 7-Eleven celebrate 30-years with Upcoming Industr

Interbike is bringing back its "Industry Party," celebrating the 30th anniversaries of Interbike and the formation of the legendary 7-Eleven cycling team.
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Interbike and Team 7-Eleven celebrate 30-years with Upcoming Industry Party

Original 7-Eleven team set to mingle and sign copies of new book

San Juan Capistrano, Calif. - August 22, 2011 – The Interbike Industry Party returns to celebrate 30 years of Interbike and the 30th anniversary of the formation of the legendary 7-Eleven professional cycling team.

The party will be from 9-11 p.m. on Tuesday evening, September 13 at the Lavo Nightclub in the Palazzo Hotel, and all Interbike exhibitors and attendees are invited to attend. Shimano is co-sponsoring the party, and complimentary vodka beverages will be provided by Ultimat until 11 p.m.

“Celebrating our 30th anniversary with members of the 7-Eleven team, and the industry as a whole, is a great honor and a cool way to bring back the annual industry party,” said Interbike Show Director Andy Tompkins. “Interbike and the 7-Eleven team have been instrumental in moving the industry forward for these last 30 years and we’re proud to be able to honor that at our event.”

VeloPress will debut their new book, “Team 7-Eleven – How An Unsung Band Of American Cyclists Took On The World And Won,” by Geoff Drake with Jim Ochowicz. Interbike will give away a copy of the book to the first 200 people at the party. Members of the original 7-11 team will be on hand for book signings and to meet with the partygoers.

"The 7-Eleven story showed us that what's good for American bike racing is also good for American bike retailing. The success that Team 7-Eleven had in America and Europe went hand-in-hand with the rapid growth of all forms of cycling here,” commented Ochowicz. “As I look back 30 years to the formation of the 7-Eleven team and the birth of Interbike, I'm proud of what all of us in the bike community have been able to accomplish together."

Attendees of Interbike 2011 will see the latest products from more than 750 exhibitors, representing more than 1,200 exhibiting brands. An up-to-date Interbike exhibitor list is available at interbike.com/exhibitor-directory. Retailers will also benefit from updated OutDoor Demo amenities, returning Women's Lounge and inaugural Circulus velodrome.

About Interbike

The Interbike International Bicycle Expo and OutDoor Demo are the bicycle industry's leading business-to-business events bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike is a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR) and Health Fitness Business expos. Nielsen Expositions is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 24,000 total attendees annually.

Interbike celebrates 30 years of serving the industry, beginning with OutDoor Demo (September 12-13, 2011 in Boulder City, Nevada), followed by the Interbike Expo, September 14-16 at the Sands Expo and Convention Center in Las Vegas.

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MEDIA CONTACTS:

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com

EUROPEAN MEDIA CONTACT:

Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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