Icebreaker Picks Up Bragg-Curtis for Northeast Sales Team

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Bragg-Curtis will be representing the brand in the Northeast territory, effective immediately.
Author:
Updated:
Original:

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Bragg-Curtis will be representing the brand in the Northeast territory, effective immediately. John Bragg, Suzi Curtis, and Kristen Elechko will be covering the sales region for Icebreaker, servicing the brand's existing sales network and establishing new opportunities for Icebreaker merino apparel in outdoor, snow sports and specialty boutiques.

Bragg, Curtis, and Elechko constitute a well-rounded team of sales professionals and are among the industry's most dedicated. As a climbing pioneer, Bragg has put up first ascents nationwide and has been an outdoor rep for over 25 years. Curtis and Bragg joined forces in 2002, making their sales partnership official after four years of tackling the Northeast. Elechko was a welcome addition over the last two years, bringing knowledge of key accounts and a long history of retail sales, ordering, distribution, and rep experience to the team.

“We're excited about the focus, experience, and growth that Bragg-Curtis can bring our retail partners and our brand in this territory,” said Russ Hopcus, President of Icebreaker USA. “Icebreaker is so widely received nationwide, and the Northeast represents a great growth opportunity for us and for our dealers.”

John Bragg will represent Icebreaker throughout Downtown Boston, South Shore of Massachusetts, Cape Cod, Rhode Island, Connecticut, and New York City. He can be reached at 603.756.4345 or John@jbz.com. Suzi Curtis will cover Vermont and can be reached at 603.643.4475 or Suzi.Curtis@valley.net. Kristen Elechko will cover Maine, New Hampshire and the North Shore of Massachusetts and Western Mass., and can be reached at 413.225.3048 or kelechko@gmail.com.

About Icebreaker
Founded in 1994 and based in Wellington, New Zealand, Icebreaker created an entirely new clothing category: merino outdoor clothing. The hand-picked merino wool, procured directly from the country's Southern Alps, is transformed through the best technology, ethical manufacturing and environmentally sound practices into every Icebreaker garment. The Travel, Outdoor and Underwear apparel collections use ten distinct pure merino fabrics that silky soft, insulate beautifully, breath effectively, and don't itch or hold odor. Now the largest outdoor merino apparel company in the world, Icebreaker is currently available at nearly 2000 stores in 24 countries throughout Europe, Asia, Australasia, and North America. The company is committed to sustainability, ethical manufacturing, supply chain transparency, and animal welfare. For more information visit www.icebreaker.com, or contact Alycia Cavadi at 617.875.5553 or Alycia@momentummediapr.com.

Related

Icebreaker Hires Diamond Sports to Head Up Sales in Northeast

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Diamond Sports Inc. has been appointed as the sales rep agency for the Northeast region of the United States. Diamond Sports' two principals Al Diamond of New Paltz, New York and ...read more

Icebreaker Adds Chinook LLC to Sales Team

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Chinook LLC has been appointed as the sales rep agency for the mid-Atlantic region. Chinook principal and industry veteran Ben Tindall will be leading Icebreaker's continued growth ...read more

Icebreaker USA Appoints Greg McRoberts as National Sales Manager

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Greg McRoberts has been appointed as National Sales Manager for the US market. The hire was designated by Troy Ballard, President of Icebreaker USA. McRoberts, an outdoor industry ...read more

Icebreaker Launches First USA TOUCH_LAB Retail Store in Portland

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, announced today the launch of a retail TOUCH_LAB in Portland, Oregon, set to open doors in late November. The flagship store will occupy over 2,600 square feet of store space at 1109 W Burnside Avenue ...read more

Icebreaker Rep Tim Richards Expands Territory in the West

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Tim Richards will be expanding his territory for the brand. Richards, who has been covering Southern California, Southern Nevada, and Arizona since 2004, will now be servicing ...read more

Troy Ballard Steps Up as President of Icebreaker USA

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Troy Ballard, US Market Manager for the brand, has been promoted to President of Icebreaker USA. The promotion was designated by Icebreaker CEO Jeremy Moon one year after bringing ...read more

Icebreaker Appoints Deb Boswell to US Marketing Manager

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, announced today that Deb Boswell will be joining the US team as Marketing Manager. In this newly created position, Boswell will oversee all aspects of marketing, communications, and sales support for ...read more

Icebreaker Appoints Rosanne Palmisano as Global VP of Marketing

Icebreaker, the New Zealand-based manufacturer of pure merino nature clothing, announced today the hiring of Rosanne Palmisano as Global Vice President of Marketing. In this new role, Palmisano will lead the development of consumer and retail marketing strategies for Icebreaker ...read more

Icebreaker Voted #1 Top Selling Base Layer in UK

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, has been voted as the best selling base layer in an annual retailer survey conducted by Outdoori, (www.outdoori.com), and published in the most recent volume of the UK's industry newsletter. Outdoori ...read more