Bend, OR (September 18, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce a multi-year sponsorship with USA Surfing. The brand has signed on as the official reusable water bottle, drinkware and cooler supplier supporting USA Surfing athletes in domestic and international competition – including the USA Surfing Championships and the sport’s debut at the 2021 Olympic Games in Tokyo.
Through the two-year program, Hydro Flask insulated hydration products and soft coolers will be used by USA Surfing coaches, staff and world-class athletes while traveling, training and competing across four disciplines – including Olympic, Paralympic, Pan American and Parapan American competition. Additionally, USA Surfing and Hydro Flask will team up to offer consumer experiences and reusable co-branded products at fan activations, as well as branded hydration stations to promote the elimination of single-use plastics.
“We are proud to support an organization that aligns so closely with our brand values in helping people everywhere reduce their plastic waste while inspiring an active, joyful outdoor lifestyle,” said Hydro Flask Director of Marketing Yiorgos Makris. “Partnering with USA Surfing is the perfect fit as Hydro Flask continues to grow as a truly global lifestyle brand, especially with the debut of surfing as an Olympic sport. We look forward to sharing our innovative products and passion for sustainability with USA Surfing athletes and fans.”
“Hydro Flask is known for high performance, and this program will help keep our world-class competitors hydrated throughout the Olympic Games and beyond,” said USA Surfing CEO Greg Cruse. “Replacing single-use containers with Hydro Flask’s reusable drinkware and coolers while traveling and during USA Surfing events will also boost our efforts to eliminate the wave of plastic waste. The coronavirus shutdown is giving everyone time to reflect on how we take care of the earth and each other, which only strengthens the goal of this USA Surfing - Hydro Flask partnership."
“Staying well-hydrated is key to my daily routine, so as a long-time Hydro Flask fan, I’m thrilled to celebrate this partnership with USA Surfing,” said professional surfer and Hydro Flask ambassador Lakey Peterson. “Not only will I be able to use my favorite insulated sidekicks throughout training and competition, but also join the world’s best surfers in spreading the message to keep plastic bottles and waste out of our oceans.”
About Hydro Flask
Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its giving platform Parks For All supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.
For more information about Helen of Troy, please visit www.helenoftroy.com.
About USA Surfing
USA Surfing is the National Governing Body for surfing in the United States, recognized by the International Surfing Association (ISA) and the United States Olympic Committee (USOC). USA Surfing’s mission is to promote and grow the sport of surfing and support United States athletes of all backgrounds to achieve sustained competitive excellence in Olympic, Paralympic, Pan American and Parapan American competition. USA Surfing will oversee and support America’s Olympic team as surfing makes its debut in the 2021 Tokyo Olympics, and surfing and stand-up paddleboarding athletes compete in the 2019 Pan American Games.