Hosiery Maven Marchand Joins Goodhew

Effective immediately, renowned hosiery designer, Mercedes Marchand, teams up with Goodhew after spending eight years pioneering the lifestyle sock movement at SmartWool. Marchand comes on board as the V.P. of Design and Merchandising.
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Goodhew LLC, manufacturer of high-performance lifestyle socks, is starting the New Year with a new team member. Effective immediately, renowned hosiery designer, Mercedes Marchand, teams up with Goodhew after spending eight years pioneering the lifestyle sock movement at SmartWool. Marchand comes on board as the V.P. of Design and Merchandising.

“My business partner, Thomas Lee and I have known Mercedes for many years, and we've always been a good team,” says Jim Markley, Goodhew co-founder. “She and I worked together at SmartWool where I was V.P. of sales for twelve years and Thomas worked with her at Polo Ralph Lauren. Combining our strengths is truly an incredible opportunity to further advance the Goodhew brand.”

Marchand got her start in the NYC fashion scene, when she was just 20 years old. Having a strong passion for both vibrant color and design, combined with a love for the outdoors, she has worked in both the fashion and outdoor industries. Some of the leading brands she has contributed to are Polo Ralph Lauren, Hot Sox, Giorgio Armani, Benetton, Banana Republic and, most recently, SmartWool.

“My goal at Goodhew is to merge my experience and passion to help grow an exceptional brand and develop exceptional products that make a difference in everyday life and the bigger community,” says Marchand. “With Goodhew's dynamic leadership team and recent successes, this is an exciting time to get involved.”

Marchand learned about mills, knitting techniques and how to design in the pre-digital era. This knowledge gives her the advantage of understanding what is and isn't possible in sock design and provides the skills and confidence to break long-standing rules and charter new territory.

“Understanding the fundamentals equates to true design,” says Marchand.

About Goodhew
Socks fitted and styled for the 21st century, the Goodhew brand is the soul of performance, the air of style, and the principles of social responsibility. High-performance for the everyday world, Goodhew is the perfect blend of superior quality materials and superb design. Each sock uses spandex throughout for the perfect fit, incorporates flat-toe seams for the utmost in comfort, and incorporates many other features to enhance comfort and fit. Their yarn combination choices include Merino Wool, Lambswool/Alpaca, Cashmerino, Cashmerino/bamboo and Merino Wool/ Coolmax®. Fibers are chosen for superior breathability, cushioning and moisture management. The styles are modern classic and ultra chic. www.goodhew.us.com

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