Goodhew Launches Premuim 2-Pack Sock Collection

Goodhew will expand their unique product offering this fall with the debut of their new premium 2-pack program.
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Goodhew will expand their unique product offering this fall with the debut of their new premium 2-pack program. The 2-pack collection delivers a high quality product at the right price to the consumer while simultaneously providing excellent gross margins for the retailer, all while maintaining Goodhew's commitment to producing socks in the USA.

The collection will launch early fall, just in time for the fall hiking season and holiday. The Goodhew 2-packs will be available in four categories: men's and women's Performance Lifestyle, Performance Athletic, the current Light and Medium Hiking collection, and the new Outdoor Tech Lite collection. According to co-founder, Jim Markley, the Goodhew premium 2-pack collection will provide retailers with excellent margins and offer greater gross dollars per 2-pack verses selling a single sock from a premium brand. According to a recent gear review on Backpacker magazine's web site, this strategy makes sense.

“At $19.99 for a two-pack of the Light Hiker (and $21.99/pack for the Medium Hiker), I wasn't afraid to experiment with these good hiking socks by taking them on my soggy trout trek,” says Joe Flowers a gear tester for backpacker.com. “Getting a two pack of American-made merino wool for under $22 is a steal in my opinion.”

Goodhew's ultimate goal in launching the premium 2-pack collection is to give retailers and consumers a superior technical product at an immense value. The 2-packs will be priced from $19.99 to $27.99. The new Outdoor Tech Lite 2-pack, available in crew and quarter styles, is a merino wool, high performance sock that incorporates the Goodhew Fit System for extra support in the ankle, arch and in-step and mesh zones along the foot for enhanced breathability. This fit system ensures that your sock will be bunch-free, slip-free, and always stays in place giving an all day performance fit.
The full collection of Goodhew premium socks will be available to view at booth 29176W throughout the Summer Market Outdoor Retailer Trade Show. For more information and a look at the entire Goodhew collection visit www.goodhew.us.com.

About Goodhew
Socks fitted and styled for the 21st century, the Goodhew brand is the soul of performance, the air of style, and the principles of social responsibility. High-performance for the everyday world, Goodhew is the perfect blend of superior quality materials and superb design. Each sock uses spandex throughout for the perfect fit, incorporates flat-toe seams for the utmost in comfort, and incorporates many other features to enhance comfort and fit. Their yarn combination choices include Merino Wool, Lambswool/Alpaca, Cashmerino, Cashmerino/bamboo and Merino Wool/ Coolmax®. Fibers are chosen for superior breathability, cushioning and moisture management. The styles are modern classic and ultra chic. www.goodhew.us.com

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