Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World.
The rapid expansion of the brand is testament to the growth in vehicle-based adventure across the United States and the strong consumer demand for quality, road-tested gear. The brand, launched in Fall of 2020 by the founders of Tepui Tents, the leaders in roof top tents, is poised for strong growth moving into 2021 with additional retailers coming onboard and strong market indicators for category growth in the months ahead.
“It’s been amazing to see the rapid uptake of the HitchFire and the Forge 15 Grill especially when we consider that the launch of our brand heralded a new category for vehicle-based recreation, said Evan Curid, president, HitchFire. “The enthusiasm of our new retail partners goes to show the potential they see in this category, and we’re excited to see where that takes us over the next year.”
The Forge 15 grills is named for its double high-output 7,500 BTU propane burners. Designed to be attached to vehicles with a standard 2” receiver and built on an articulating swing arm, the grill makes cooking quicker and cleaner than using your old camp grill. The hitch-mounted design keeps the mess out of your vehicle and saves valuable trunk space so you can pack more of the gear you need. With two side tables and integrated bottle opener, the grill is the ideal partner after a long day out.
Moving into the Holiday Season and colder winter months, the Forge 15 is the perfect addition to the après ski setup. With the snow falling and resorts preparing for opening day during a season marked by social distancing, preparing your own grilled meals in the parking lot is the perfect end to an epic powder session or bluebird corduroy day.
Anyone who uses their vehicle to access the outdoors will find the new Forge 15 enhances the experience, making a good day unforgettable. HitchFire’s Forge 15 is available starting today for preorder through their website: HitchFire.com.
Inspired by adventure, road trips, and the love of the outdoors, HitchFire leads a new category in hitch-based accessories. The rugged, hitch-mounted grills and accessories are purposed-built, made with the highest quality materials, and designed to withstand the roughest weather and toughest conditions for a world full of undiscovered trails and expeditions. It’s not just a grill, it’s Adventure Grilling™.
Matt Glass, firstname.lastname@example.org