October 26, 2010
The Heliconia Press, a leading producer of outdoors related video for over 12 years, unveiled today its latest digital video initiativeâ€”Paddling TV.
Heliconia kicks off Paddling TV today with the public release of Sea Kayaking TV. â€” the first of five channels within the new Paddling TV Network . The remaining four Paddling TV channels (Whitewater TV, Canoeing TV, Kayak Fishing TV, and Rec Kayaking TV) will be released to the public over the next few months.
All the Paddling TV channels are broadcast for free viewing through a growing online video network that includes YouTube, iTunes, Yahoo, and a variety of industry partners. Each channel airs short, 2- to 5-minute episodes featuring valuable instruction, mind-blowing action, and gear reviews.
Paddling TV follows up on the success of Heliconia's other digital video channels, including SNEWS TV, and Kayak Fishing Tales WebTV channel, which is on track to being watched 2 million times in 2010.
"Paddling TV doesn't replace other media like magazines, books, or DVDs, but the free online distribution model will provide unprecedented reach, making it an invaluable tool for connecting with new paddlers, and for keeping active paddlers engaged in their sport," explains Producer, Ken Whiting.
About The Heliconia Press
The Heliconia Press is an award-winning book publishing, DVD and TV production company that specializes in outdoor pursuits. For over 12 years, The Heliconia Press has produced best-selling paddlesports instructional books and videos. For more information about Heliconia visit www.helipress.com .