Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021.

Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed over 1,000 avid winter enthusiasts on the impact COVID-19 has had, and will have, on their spending, shopping, planning, and general sentiments about the upcoming winter season. 

Consumer Trends and Insights

Key takeaways from this report include winter enthusiasts’ thoughts on the economy and spending, spring and summer outdoor participation, optimism and excitement for the upcoming season, in-person vs. online shopping, and considerations for in-person retail safety. The overall findings show excitement for the upcoming winter season and much more. Click here for a quick, introductory video overview of this report.

This report is a direct result of SIA’s recent purchase of the BEWI Ski and Snowboard Expos (re-branded and re-conceptualized as “Snowbound Festivals”). This strategic move into consumer shows provides SIA members, and the greater winter outdoor industry, with direct access to winter enthusiasts, as well as their insights, behaviors, and trends. Engaging with and gaining a better understanding of consumer habits and expectations, are critical tools for SIA members’ business and overall industry growth.

“Our goal is to arm winter outdoor businesses with valuable consumer insights. COVID-19 has created many uncertainties, as well as, unanticipated opportunities in the winter outdoor space. This report helps illustrate not only those hurdles, but also the bright spots and areas for optimism. It’s a must-read for any winter outdoor business,” says Maria McNulty, SIA COO.

Free to SIA Premium members, this report is available to all other SIA members at preferred rates, click here to login and download. Non-members are able to purchase the report here.

For more information on this report and/or SIA research please reach out to Maria McNulty at SIA:

Consumer insights and engagement is one of six key initiatives for SIA in 2020-21. Other research products include monthly in-season retail data, annual winter sports and recreation participation, and custom research.

About SIA

Founded in 1954 and based in Park City, UT, Snowsports Industries America (SIA) is a non-profit, member-owned trade association representing the winter outdoor industry including suppliers, retailers, sales reps, and resorts. SIA provides value to its members through continuous education, insightful research, creating a path for an inclusive winter outdoor community, growing participation in winter outdoor sports, and developing consumer events that drive business, while advocating for pressing issues that face the winter outdoor industry such as climate and China tariffs. We are United By Winter. For more information and to become a member, visit

Media Contact | Eric Henderson  | 



Snowsports Industries America (SIA) finalizes its acquisition of the Denver and Boston Ski and Snowboard Expos, launches the re-branded events as SNOWBOUND.

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