Hanna Advertising Signs on as Big City Mountaineers Agency Partner

Big City Mountaineers announces an agency partnership with Hanna & Associates.

Big City Mountaineers, the country's leading volunteer program devoted to providing mentoring and growth opportunities to inner-city teens through multi-day wilderness experiences, announces an agency partnership with Hanna & Associates.

Hanna & Associates, the 30-year-old marketing communications firm based in Coeur d'Alene, Idaho, will manage Big City Mountaineers' marketing programs, media planning and ad design.

“Big City Mountaineers' mission matches the outdoor ethos at Hanna,” says Hanna Director of Account Services Kevin Sanders. “Our pro bono efforts to draw attention to Big City Mountaineers' program can only increase its ability to touch more lives in a positive way. We're proud to support its mission.”

Hanna & Associates recently became an OIA member, a few staff members are outdoor industry veterans and almost all are active in outdoor activities, making Big City Mountaineers a perfect fit in Hanna's client portfolio.

“Advertising and marketing have proven to be a useful tactic in gathering participants for both Big City Mountaineers' teens program as well as our extremely successful Summit for Someone benefit climb program,” says BCM Executive Director Mark Godley. “Just as Backbone Media has done for our public relations strategy, having Hanna consolidate our fragmented efforts of the past will take our marketing efforts to great new levels.”

About Big City Mountaineers
Big City Mountaineers, Inc. is a 501c(3) tax exempt corporation based in Golden, CO, with the mission of providing urban teenage youth in need of positive adult mentoring with challenging and safe wilderness experiences led by qualified adult volunteer guides. BCM is the largest non-profit in the country devoted to working exclusively with at-risk teens using the outdoors as a transformational element in their lives. Learn more at www.bigcitymountaineers.org.

About Hanna & Associates
Hanna & Associates is a full-service marketing communications agency located in Coeur d'Alene, Idaho offering expertise in marketing strategy, brand development, advertising and creative design. Visit us at hanna-advertising.com.