Hanna Advertising Signs on as Big City Mountaineers Agency Partner

Big City Mountaineers announces an agency partnership with Hanna & Associates.
Author:
Updated:
Original:

Big City Mountaineers, the country's leading volunteer program devoted to providing mentoring and growth opportunities to inner-city teens through multi-day wilderness experiences, announces an agency partnership with Hanna & Associates.

Hanna & Associates, the 30-year-old marketing communications firm based in Coeur d'Alene, Idaho, will manage Big City Mountaineers' marketing programs, media planning and ad design.

“Big City Mountaineers' mission matches the outdoor ethos at Hanna,” says Hanna Director of Account Services Kevin Sanders. “Our pro bono efforts to draw attention to Big City Mountaineers' program can only increase its ability to touch more lives in a positive way. We're proud to support its mission.”

Hanna & Associates recently became an OIA member, a few staff members are outdoor industry veterans and almost all are active in outdoor activities, making Big City Mountaineers a perfect fit in Hanna's client portfolio.

“Advertising and marketing have proven to be a useful tactic in gathering participants for both Big City Mountaineers' teens program as well as our extremely successful Summit for Someone benefit climb program,” says BCM Executive Director Mark Godley. “Just as Backbone Media has done for our public relations strategy, having Hanna consolidate our fragmented efforts of the past will take our marketing efforts to great new levels.”

About Big City Mountaineers
Big City Mountaineers, Inc. is a 501c(3) tax exempt corporation based in Golden, CO, with the mission of providing urban teenage youth in need of positive adult mentoring with challenging and safe wilderness experiences led by qualified adult volunteer guides. BCM is the largest non-profit in the country devoted to working exclusively with at-risk teens using the outdoors as a transformational element in their lives. Learn more at www.bigcitymountaineers.org.

About Hanna & Associates
Hanna & Associates is a full-service marketing communications agency located in Coeur d'Alene, Idaho offering expertise in marketing strategy, brand development, advertising and creative design. Visit us at hanna-advertising.com.

Related

Outside Hub partners with Big City Mountaineers

April 16, 2008 (Denver, Colo.) Outside Hub, the largest and fastest growing online vertical ad network dedicated to reaching outdoor enthusiasts, partners with Big City Mountaineers to assist in its web effort. Through a vast network base and audience, Outside Hub connects the ...read more

Big City Mountaineers Names New Executive Director

Big City Mountaineers, the nation's leading volunteer organization devoted top providing under-resourced urban teens opportunities for a new outlook on life through wilderness experiences, announces the appointment of Syd Jones as its new Executive Director. Jones takes over the ...read more

Big City Mountaineers and Outside Hub Build on Successful Partnership

Building on a successful partnership in 2008, Outside Hub will continue to support Big City Mountaineers across Outside Hub's network of websites. Outside Hub placed advertisements for Summit for Someone, BCM's primary fundraising channel, on over 100 camping, mountain and ...read more

Big City Mountaineers Relocating to Support Significant Program Growth

Golden, Colo - Big City Mountaineers, the country's leading volunteer program devoted to providing mentoring and growth opportunities to inner-city teens through multi-day wilderness experiences, announces an office move from its current location in Golden to a larger space in ...read more

Big City Mountaineers Receives Over $5,000 from OR Summer Market

Big City Mountaineers, the country's leading volunteer organization devoted to mentoring urban teens during wilderness trips, announces that an excess of $5,000 was raised at Summer Market 2006 through numerous fundraising events.Many outdoor manufacturers held events that either ...read more

Big City Mountaineers Celebrates 20th Anniversary

In 2009, Big City Mountaineers will mark 20 years of enhancing the lives of under-resourced urban teens through transformative outdoor experiences. Since 1989, BCM has worked to offer a new perspective to teens through weeklong wilderness backpacking and canoe trips. In 1989, ...read more

Big City Mountaineers Lauds Grassroots Events for Fundraising

(Denver, Colo.) Expanding beyond its traditional Summit for Someone fundraising events, Big City Mountaineers is tapping into events, in-store fundraisers and grants to raise money for its summer youth backpacking program.“Although we've grown our fundraising considerably ...read more

Big City Mountaineers Launches the Change a Life Campaign

Big City Mountaineers, the nation's leading volunteer organization devoted to mentoring urban teens during wilderness trips, launches the 2008 Change a Life Campaign designed to motivate fundraising among volunteers. Volunteers for the summer BCM programs pay a $100 fee to help ...read more

Big City Mountaineers and Mammut Announce Pitches With Pros Winners

Big City Mountaineers, the nation's leading volunteer organization devoted to mentoring urban teens during wilderness trips, announces the winners of Mammut's Pitches with Pros raffle benefiting BCM's summer programs.The raffle winners were drawn at the Ouray Ice Festival in ...read more