Granite Gear Launches Grounds Keepers Team to Clean Up Trails

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Two Harbors, MN — January 5, 2017 — Taking a major dose of inspiration from the Packing It Out team, Granite Gear has committed to supporting others who will pack out trash on trails around the country through their newly launched Grounds Keepers team. The team is compiled of 15 individuals who have committed to thru-hiking various long trails in 2017; from the PCT, AT, AZT, PNT, SHT and more.

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 “We’re incredibly proud of what the Packing It Out team accomplished in just two years — over 1700 lbs of trash packed out,” Rob Coughlin, VP of Sales and Marketing said. “With the Grounds Keepers program, we’d like to see even more trails cleaned up and even more hikers inspired to leave the trails better.”

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The Grounds Keepers are 15 individuals who have previously completed a thru-hike or various section hikes, have a passion for Leave No Trace ethics, are strong in mind and body, and have committed to doing their very best to pick up as much trash as possible while on the trail.

Grounds Keepers will check in with the Granite Gear team throughout their hikes and provide details on trash picked up and miles hiked, fun photos and other content available. When times get tough, team members will have access to Packing It Out’s Seth “Cap” Orme for any needed advice, quick tips or inspiration to complete their hike.

The first Grounds Keeper to hit the trail is Gretchen “Dirty Bowl” Matt. Gretchen will hit the Florida Trail on January 23rd outfitted in the Granite Gear Grounds Keepers kit, which the brand worked on with Seth Orme. The kit includes the new Crown2 multi-day backpack, 1 Dump Trunk (Tactical Line), 2 16L Air Zippsacks, 1 7L Air Bag, 1 Scale, 1 Trash Grabber.

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Follow the Grounds Keepers at instagram.com/thegroundskeepers. For more information, please contact Shelly Smith at shelly@darbycommunications.com or 828-254-0914.

About Granite Gear 
For 30 years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award winning backpacks, adventure travel gear, extensive variety of storage sacks, lifestyle accessories, and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products. You can find out more about Granite Gear on their site, Facebook, Twitter, Instagram or Snapchat

CONTACT: Shelly Smith
Darby Communications
shelly@darbycommunications.com
828.254.0914 o

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