Gramicci Sponsors Mesa Rim Climbing Gym Saturday, April 23rd

Gramicci, the never the norm originator of climbing and outdoor apparel announces it’s participation of the upcoming National Championship Climbing Series (CCS) at the Mesa Rim Climbing Gym in San Diego next Saturday the 23rd of April.
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For Immediate Release


Gramicci Sponsors Mesa Rim Climbing Gym Saturday, April 23rd,
as they Host The National Championship Climbing Series (CCS) 2011
Followed by The Southwest Regional Championship of the Sport Climbing Series (SCS)
on May 14, 2011

AGOURA HILLS, Calif., April 18th, 2011— Gramicci, the irreverent, never the norm originator of climbing and outdoor apparel announces it's participation of the upcoming National Championship Climbing Series (CCS) at the Mesa Rim Climbing Gym in San Diego next Saturday the 23rd of April. The finals start at 7:00 am and conclude at 10:00 pm with awards.

The champions in the various divisions will qualify to sample Gramicci apparel from the company's new NPT- Natural Performance Technologyâ„¢ collection. NPT is active apparel gear made of all natural and organic materials that outperform chemically treated synthetic alternatives in absorption, quick drying, breathability and exertion performance.

The CCS Championship event is a perfect opportunity for Gramicci to test it's new technology with active enthusiasts. The men's and women's NPT is anchored by two fabrics CAMURA DT and SENNA JERSEY. These fabrics are a blend of hemp and certified organic cotton and are knitted in a Gramicci proprietary stitch called “Double Traverse - DT” that makes the fabric wick more and dry quicker when bouldering, running, biking, hiking, and all exertion sports. The DT knitted weave creates a highly effective ventilation system and it is anti-microbial eliminating garment odor.

NPT – Natural Performance Technology™ means the fabrics are natural, certified organic or recycled blends made of raw materials that have not been grown with pesticides or herbicides, and as a result of their content and unique weave out-perform most synthetic materials. NPT is an anti-microbial proprietary blend of hemp and certified organic cotton that provides a revolutionary all natural, high performance product that out-performs synthetics in perspiration management, odor control, and body temperature control. This kind of manufacturing integrity reflects the ideals set forth from the owners and managers at the Mesa Rim Gym.

Mesa Rim Climbing and Fitness Center is one of the newest climbing facilities in the United States and the second largest gym on the West Coast with 32,000 square feet of climbing walls, yoga studio, holistic center, and special events areas. Mesa Rim offers a premier climbing experience, including daily yoga and fitness programs, massage and acupuncture, as well as a retail shop and climbers lounge with free wi-fi. 150 pre-registered competitors for next week's competition consist of the nation's top college and university level climbing teams and athletes. Location: 10110 Mesa Rim Road
, San Diego, CA 92121, P (858) 201-4411, http://www.mesarim.com

“This kind of synergistic venue is ideal for Gramicci to share it's back to earth mission with performance clothing. We embrace the idea that a new generation can discover Gramicci for themselves which reflects their active lifestyles,” explains President of Gramicci, Marty Weening.

About the event:
The Collegiate Climbing Series - CCS is the only Nationwide Intercollegiate Climbing Series. USA Climbing is the national governing body of competition climbing in the United States. They promote three competition disciplines: bouldering, sport and speed climbing. The Bouldering discipline is represented by the American Bouldering Series (ABS). Likewise, the sport and speed climbing disciplines are represented by the Sport Climbing Series (SCS). USA Climbing receives sanctioning and is recognized by: The International Federation for Sport Climbing (IFSC - formerly known as the International Council for Competition Climbing or the ICC), the International Olympic Committee (IOC) and the United States Olympic Committee (USOC).

This week's competition format will be Single Round Redpoint consisting of 4 hours of climbing with unlimited attempts per route or problem, top three problems and top three routes scored, where the lead routes available but not mandatory. Falls will be tracked for tie breakers. Speed is best combined time on two routes.

# # # #


About Gramicci
Gramicci, the ‘soul brand' of the outdoor industry is known in the climbing community as the originator of the iconic G-climbing pant and short 29 years ago. Fast forward to 2010 and Gramicci is again an originator, introducing NPT- Natural Performance Technologyä an all organic or recycled, sustainably produced, performance apparel that has that renowned Gramicci perfectly imperfect signature look and appeal. Fiercely committed to doing less harm to the environment, now over 55% of the Gramicci product offering is made of all organic or blends of organic and recycled materials. For more information, visit: www.gramicci.com.

Media Contacts:
Beth Cochran, What's Up PR (406) 579-7909, cochran@whatsuppr.com

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