Gramicci Sponsors Climbing Film The Last Wild Mountain: Portrait of th

Gramicci, developer of its new NPT - Natural/Organic Performance Technology outdoor clothing, is excited to announce their sponsorship of the feature length documentary film The Last Wild Mountain: Portrait of the American Climber.
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Gramicci Sponsors Climbing Film The Last Wild Mountain: Portrait of the American Climber

AGOURA HILLS, Calif., June 29th, 2010— Gramicci, developer of its new NPT - Natural/Organic Performance Technology outdoor clothing, is excited to announce their sponsorship of the feature length documentary film The Last Wild Mountain: Portrait of the American Climber.

Gramicci will donate signature organic hemp “Camu Tees” to support the production, promotion and distribution of the film. The T-shirts will showcase custom art by the producers and artists working on the film and be sold at film locations and online. All proceeds will directly benefit the film's production company. The film production company has Non-Profit 501c3 status via IFP (Independent Filmmaker Project).

The Last Wild Mountain follows the parallel stories of the first two generations of rock climbers in America, ranging from the Vulgarians to the Stonemasters and everyone in between. Interviews, photographs, writings, and archival footage are woven together into a compelling documentary. http://www.youtube.com/watch?v=uG1cVR1jgFk

“This film's mission is an ideal match to the very roots of the Gramicci Brand, so we are honored to be a part of the film,” says Patricia Babka, US vice president of Sales. “The film-makers explore both the past and the future of climbing—the wild experiences, the offbeat antics, and the environmental aspects on which the future of climbing depends.”

The mission of this film is to preserve an important part of American history while inspiring future generations of climbers. The film and full copies of collected interviews will be housed at the American Alpine Club Library.

Director of the film Oakley Anderson-Moore grew up on climbing lore. Her father was a full-time climber for thirteen years beginning in the early 1970s. He would work the fruit harvests and then travel in the off-season to places like the Red Rocks, Yosemite, and the Cascades. Raised hearing her father's stories, Oakley decided to lead a ragtag crew across the States in search of these mythic tales and to find out what they mean to us today.

“More than ever we are questioning the importance of wild spaces and how recreation fits into them,” says producer Alex Reinhard. “So we drove our '76 VW van coast to coast to discover the origins of rock climbing and to see now, in this modern technological age, what's behind today's search for the last wild...anything.”

The website www.lastwildmountain.com features YouTube channel links to view different clips and photographs of the three-year journey. The film will debut on the summer 2010 film festival circuit before its national distribution and direct online DVD sales. The t-shirts that we are screen-printing by hand are available at http://www.lastwildmountain.bigcartel.com.

Director Statement:
My father had a mysterious past - as a rock climber. I grew up on climber storytelling from him and his friends, always talking about some epic climb, some epic freight train ride, some penny-pinching foot-tapping great adventure. He taught me how to climb on a swami belt and hex nuts in a post-sport-climbing world and I therefore I came into rock climbing this decade as an odd duck, but somehow suited perfectly to make just this kind of movie.


About Gramicci
Gramicci, the ‘soul brand' of the outdoor industry is known in the climbing community as the originator of the iconic G-climbing pant and short 28 years ago. Fast forward to 2010 and Gramicci is again the originating, introducing NPT- Natural Performance Technology an all organic or recycled, sustainably produced, performance apparel that has that renowned Gramicci worn, weathered, perfectly imperfect signature look and appeal. Fiercely committed to doing less harm to the environment, now over 70% of the Gramicci product offering is made of all organic or blends of organic and recycled materials. For more information,
visit: www.gramicci.com.

Media Contacts: Outdoor trade and consumer media—Beth Cochran, What's Up PR (406) 579-7909, cochran@whatsuppr.com




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