GORE-TEX Brand Sponsors Kahtoola’s 6th Annual Agassiz Uphill Race

Kahtoola, a leader in winter traction gear, announced today its new partnership with the GORE-TEX® brand for the 6th Annual Agassiz Uphill Race at the Arizona Snowbowl in Flagstaff, Ariz.
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Kahtoola, a leader in winter traction gear, announced today its new partnership with the GORE-TEX® brand for the 6th Annual Agassiz Uphill Race at the Arizona Snowbowl in Flagstaff, Ariz. W. L. Gore & Associates, a leader in innovative fabric for outdoor clothing with its well known GORE-TEX® brand, will serve as the new title sponsor for the event on February 9, 2013.

“This race is a perfect fit for our new GORE-TEX® Active product for fast Alpine ascent
and for footwear with GORE-TEX® Extended comfort technology. We are honored to extend our long standing association with Camp Colton to include the sponsorship for the Agassiz Uphill,” said Tom Boyle, Gore Strategic Marketing. “Working together with Kahtoola to improve the lives of the youth in the Flagstaff community is consistent with the core values of our Enterprise.”

“Gore leads the way in the outdoor category in comfort and protection. Partnering alongside a company with such a solid standing presents an exciting opportunity that will benefit thousands of Flagstaff children who will participate in the Camp Colton experience,” said Hilary Childs, Kahtoola associate. “This year, we have set a goal to raise $10,000 for Camp Colton through this event. Working with a brand like the GORE-TEX® brand will help grow this race into the best uphill competition in the country in support of outdoor education.”

The Kahtoola Agassiz Uphill race involves 150 racers participating in a 2.5-mile round trip course that winds up and down (an approximate 2,000-foot elevation gain/loss) the groomed slopes of the Arizona Snowbowl. Racers use the traction of their choice – snowshoes, skis with skins, Microspikes or crampons. To register for the race or for more information, please visit www.KahtoolaAgassizUphill.com

Camp Colton is a unique residential environmental education program for sixth grade children that is owned and operated by the Flagstaff Unified School District. The program was created to increase children's understanding of science and the environment through direct experiences with nature. Camp Colton has worked together with the Friends of Camp Colton for many years to generate essential operating support for the program.

About Kahtoola: Kahtoola makes innovative high-performance footwear traction and snow travel systems for everyday outdoor enthusiasts. Located in Flagstaff, Arizona, Kahtoola products are currently distributed to over 250 retail shops nationwide. Kahtoola means “directly” in Tibetan. Kahtoola's products help get runners and hikers directly where they are going, and the Tibetan spirit guides the company's philosophy. Kahtoola contributes 1% of its sales to help preserve indigenous mountain cultures worldwide. For additional information on Kahtoola, or to locate the nearest dealer, call 866-330-8030 or check their website at www.kahtoola.com.

About Friends of Camp Colton: The Friends of Camp Colton, a nonprofit 501(c)3 organization, was established in 2001 to support the educational mission and financial sustainability of Camp Colton. Camp Colton is a unique residential environmental education program for sixth grade children that is owned and operated by the Flagstaff Unified School District (FUSD). The program was created in 1971 to introduce children to their “home environment” and increase their understanding of science and the environment through direct experiences with nature. Camp Colton has served over 40,000 children since its inception. For more information, visit www.friendsofcampcolton.org.

About W.L. GORE & ASSOCIATES: Perhaps best known for its consumer products like
GORE-TEX® fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 9,500 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.gore-tex.com.

GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates, Inc. ©2011, 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com

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