January 2017 (Santa Cruz, California) The Giro Sport Design 2018 Snow Capsule Collection has evolved from a 30-year history of connecting and collaborating with outside artists and influencers. For next winter, Giro has worked with Art Sempre, bigtruck, Protect Our Winters, Sub Pop Records & Kryptek to produce five unique collections of collaborative helmet and goggle lock-ups that reflect the partnerships’ shared cultural similarities — whether it is a penchant for free thinking, unbridled creativity or a passion for the ride.
While the Capsule Collection offerings for 2018 are limited editions exclusive to this season, the connection between Giro and the collaborator is long-lived.
“The 2018 capsule collection is a great offering and something unique for specialty retailers,” said Brendan Murphey, Giro Senior Brand Manager. This year there is lots of balance and excitement, like the crazy color and psychedelic look of the Art Sempre products and a fellow northern Californian brand, bigtruck, with similar values and allows putting fun first. The POW Collection gives back and supports what we love – snow, mountains & winter… and riding powder. Lots of us grew up with the Sub Pop label, listening to the iconic and modern day bands now is such a throw-back. To combine these unique products, graphics and cultural stories with our game-changing new VIVID lens technology… the future is bright!”
GIRO x ART SEMPRE
Translating into “Art Always,” Arte Sempre was founded in Mill Valley, California in 2010 and aims to make art accessible on products that are used in the field by its creators. These functional accessories use pattern work that represents a global unity through art, mashing textiles patterns inspired from eclectic cultures, to show the connective power of art. Arte Sempre is all about bringing art into action, finding style not only in the studio of the artist, but also in the way you carve a line on a snowboard. It is about a unity and resonance with nature at the most core level. Learn more at artesempre.com
GIRO x bigtruck
The Lake Tahoe, California-based brand has gained a global following by reminding us that fun should come first. The bigtruck logo, and signature patches sewn onto hats and beanies, has come to represent a badge of adventure. Wearing these bigtruck x Giro helmets and goggles tells the world that you are not afraid of having fun. Learn more at http://bigtruck.com/
- Women’s Field Goggle with new VIVID lens with Optics by ZEISS
- Onset Goggle with new VIVID lens with Optics by ZEISS
- Ledge MIPS Helmet
GIRO x PROTECT OUR WINTERS (POW)
Protect Our Winters (POW) mobilizes the outdoor sports community to lead the charge towards positive climate action. By focusing on educational initiatives, political advocacy and community-based activism, POW reaches millions of enthusiasts. They tirelessly dedicate themselves to positive change and Giro is proud to support POW with proceeds from the sales of this product collection.
Learn more at protectourwinters.org
GIRO x SUB POP RECORDS
Since the Seattle-based record label was founded in 1988, Sub Pop has walked the fine line between being big, but not being corporate. “Not the best, but pretty good,” in their words, Sub Pop put the “Grunge Movement” on the map and continues to produce a host of favorite bands. Whether you are a fan of Nirvana, Iron and Wine, the Shins, or Wolf Parade, this limited-edition product collection will keep you riding comfortably while sending a message that is pure counter-culture.
Learn more at subpop.com
GIRO x KRYPTEK
Kryptek is the leader in real world engineered non-traditional camouflage—from the battlefield to backcountry and everywhere in between. Their iconic patterns transcend military, outdoor and lifestyle markets and can be found anywhere people want to make a statement. Whether you want to stand out or simply disappear, the Kryptek x Giro collection tells the world that you’re ready for anything. So bring it! Learn more at kryptek.com
- Axis Goggle with new VIVID lenses with Optics by ZEISS
- Blok Goggle with new VIVID lens with Optics by ZEISS
Giro Sport Design: Founded in Santa Cruz, California in 1985, Giro Sport Design develops new ideas to enhance the ride. Since creating the first lightweight, high-performance helmets for cycling and snowsports, we have maintained a strong focus on products that enhance the feeling of freedom and independence that riding brings to life. As the leader in the design, fit and engineering of products that complement the body, Giro is the first choice of riders worldwide. Learn more at giro.com/thegirostory