Garmont selects Pacific Sierra Group as new southwest sales agency

Strengthening their presence in the passionate ski and outdoor markets of Southern California and the Southwest, Garmont USA will partner with Justin Singer and the Pacific Sierra Group (www.pacificsierragroup.com), effective immediately.

WILLISTON, VERMONT (For Immediate Release) – Strengthening their presence in the passionate ski and outdoor markets of Southern California and the Southwest, Garmont USA will partner with Justin Singer and the Pacific Sierra Group (www.pacificsierragroup.com), effective immediately.

“We are excited to have Justin and the group elevate the brand to new heights,” said Gord Bailey, president of Garmont USA. “With the introduction of the new Masterlite, a high-performance ultralight alpine touring boot, as well as the new Amica and Zenith series of light hikers, the connection between Garmont and outdoor adventure has never been stronger.”

Pacific Sierra Group (www.pacificsierragroup.com), is a sales rep team that covers the markets of California, Nevada, Arizona and Hawaii, meshing their personal experience as avid outdoor enthusiasts with a professional reputation for excellent service, clear communication, and knowledgeable training.

Singer, based in Truckee, Calif., is an experienced backcountry skier, with a passion for both the sport and the industry.

“I've known for years that being a sales rep in the outdoor industry is my true passion,” said Singer. “Traveling the west, working with great people, selling amazing product – it's a fantastic job and an exciting time to be representing Garmont in the field.”

Known for numerous sport-specific innovations and a performance fit supported by Anatomically Directed Design, Garmont's exceptional product line includes award-winning alpine, alpine touring and telemark ski boots; and outdoor footwear for mountaineering, backpacking, hiking and trail sports.

For Spring 2011, Garmont is introducing the Amica Collection, their first technical footwear assortment designed by and for women, as well as the Zenith Collection; a progressive lineup of performance trail shoes for men.

For winter 2010, Garmont's ski mountaineering collection is led by the high performance Masterlite and Literider alpine touring boots, a pair of dynamic lightweight designs that uniquely target the growing space between touring and racing. Developed by Garmont engineers over the last two years, the Masterlite and Literider feature a unique spiderweb “Webframe” shell which shaves hundreds of grams per boot while still maintaining the critical elements needed for solid structure and high performance.

Garmont is also introducing a trio of women-specific telemark boots for winter 2010 – the Athena, Minerva and Priestess NTN – elevating the level of fit and innovation for female skiers through anatomical shaping, increased flexibility and decisive lateral stiffness.

Sharing the spotlight for winter 2010 is the Momentum Snow GTX, a lightweight technical winter boot for winter hiking and snowshoeing. Built in both men's and women-specific profiles, the Momentum Snow GTX features 400-gram Thinsulateâ„¢ insulation and a unique Garmont G-Grip dual density outsole that provides reliable traction even in extreme conditions.

For more information on Garmont and their diverse collection of performance designs, please visit www.garmontusa.com

Related