Fittest Region of the Country? The Winner Is...

NSGA's new Sports Participation reports point to a higher level of fitness activity in the Mountain states.
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MOUNT PROSPECT, IL – Using indices developed from the NSGA 2006 Sports Participation studies, the Mountain states (MT, ID, WY, CO, NM, AZ, UT, NV) totaled highest for six fitness activities surveyed in the latest NSGA reports. With a totaled index of 669, the Mountain states outranked the Pacific states (WA, OR, CA) and New England (CT, ME, MA, NH, RI, VT), both with indices of 624.

For the six fitness activities, the Mountain states produced an index that averaged 111.5. For the Pacific states and New England, the averaged index was 108.

The six fitness activities included in this analysis were aerobic exercising, exercising with equipment, exercise walking, running/jogging, weightlifting and workout at club.

Regional indices are calculated by dividing the proportion of participants residing within a region by the proportion of the total U.S. population residing within the region and multiplying by 100. For example, if 12% of all participants in a sport live in a region that represents 6% of the national population, that region's index of participation would be 200 (12 divided by 6, times 100). This implies that the population of that region is twice as likely to participate in that sport as the national population.

At the other end of the scale, the West South Central states (AR, LA, OK, TX) and the East South Central states (KY, TN, AL, MS) had the lowest totaled indices --- 539 and 540 respectively. The averaged index for both is 90.

The data used for this analysis is from reports published by NSGA for more than 25 years. The Sports Participation Series I and Series II provide data on total 2006 participation, frequency of participation, and average number of participation days. Single-time participation, which is not counted in the total, is included separately.

Demographic data on participants includes gender, age, mean age by gender, gender by age, household income, and education of male and female head of household. Geographic analysis includes nine census regions and metro area size. Presence of children is also noted, and Internet usage is reported by gender and age of participants.

In addition to Series I and II, state-by-state data is available in “Sports Participation in 2006: State-By-State.” This report covers 33 sports and activities, and provides data on total participation, frequency of participation and total participation days. It also provides indices for each of the states for all sports.

For more information on pricing for these and other NSGA research reports, please contact the NSGA Research Department, (847) 296-6742, ext. 108, or e-mail: info@nsga.org. Information is also available on the NSGA web site, www.nsga.org.

NSGA, which has served the sporting goods industry since 1929, organizes and hosts the annual NSGA Management Conference & Team Dealer Summit, the sporting goods industry's premier educational and networking event (Next: May 4-7, 2008 at the Pointe Hilton Tapatio Cliffs in Phoenix, Ariz.).

For more information on NSGA member services, visit the Association home page (www.nsga.org); call Rhonda Onuszko at NSGA, (847) 296-6742, Ext. 130; e-mail: ronuszko@nsga.org; or fax (847) 391-9827.

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