FITS Socks Announces Launch of New Outdoor Winter Sock Line

FITS Socks Co., the maker of the best FITting socks available, is announcing the release of four new designs for winter sports. FITS understands what outdoor enthusiasts and retailers require and have designed products with new performance knitting.
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For Immediate Release
SIA - #766
OR - #BR603

FITS Socks Announces Launch of New Outdoor Winter Sock Line
Premium quality and durability designed for winter sports

NIOTA, Tenn., January 5, 2011 – FITS Socks Co., the maker of the best FITting socks available, is announcing the release of four new designs for winter sports. FITS understands what outdoor enthusiasts and retailers require and have designed products with new performance knitting techniques to improve fundamental fit, feel, and function.

FITS manufactures their socks in the oldest operating hosiery mill in the U.S., going back to 1902, giving FITS a strong and storied company history, technical expertise and long-held knowledge of fit and comfort. The family-owned company has always been committed to its vision and protecting the jobs of their 160 employees.

All FITS ski socks are constructed from two-ply, compact-spun, ultra-fine Merino Wool with a micron count of 18.5 microns (the next level is cashmere), providing the ultimate blend of softness and durability. Their F3 Technologyâ„¢ delivers a unique form FIT thanks to a deep heel pocket, specialized toe seam, and contoured leg - which keep FITS socks firmly in place. This means no more bunching, hot spots, or friction, regardless of whether you are hitting the slopes in ski or snowboard boots, or strapping on snowshoes or Nordic skis.

FITS Ultra Light SKI – This design caters to hard driving skiers and boarders. It is the thinnest high performance Merino wool ski sock you can find, with absolutely no cushioning, a vented instep for breathability and the FITS signature Sculpture Knit™ that evenly conforms to your foot and leg to eliminate slippage and bunching.

FITS Light SKI – They have developed this sock that provides a solution for an outdoor enthusiast's quest for comfort and performance. The Light SKI builds on the Ultra Light, by adding a cushioned heel and toe box, as well as light cushioning in the shin.

FITS Medium SKI – This cushioned sock is perfect for colder winter days without sacrificing performance. The Sculpture Knit™ leg ensures that, despite additional cushioning, the sock will remain where it should and provide maximum performance with additional comfort and warmth.

FITS Winter Sport Sock – This ultra plush sock, knitted with 23 micron yarn is designed to protect your feet from the worst winter can bring. Perfect for snowshoeing, or winter camping, this thick and durable, yet extremely soft and comfortable sock will keep you warm even in harsh conditions.

“All the feedback we are getting on these new products indicates we have created something that everyone wants and needs. Our dedication to quality has led us to develop the best socks on the market.” – Wood Talkington – Brand Manager, FITS Sock Co.

About FITS
FITS Sock Co. develops socks that FIT like no other. We've harnessed over 100 years of sock-knitting experience to solve the industry-wide issue of ill-fitting socks. Made from ultra-fine Merino Wool, FITS socks are sculpted to perfectly FIT your foot. The result: No more bunching, slipping, hot spots, or blisters. FITS uses F3Technologyâ„¢ to deliver outstanding FIT, FEEL, and FUNCTION. FITS socks are made in the USA.

Media Contact:
Beth Cochran, What's up PR, (406) 579-7909, cochran@whatsuppr.com
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