ExOfficio Celebrates Durable Relationships & Extraordinary Adventures

Outdoor retailers will receive the opportunity to meet and mingle with legends and leaders of adventure travel on Friday, August 8th, from 4:00 – 6:00pm when ExOfficio hosts its Durability through Sustainability event in booth #12027.

July 28, 2008: Tukwila, WA – Outdoor retailers will receive the opportunity to meet and mingle with legends and leaders of adventure travel on Friday, August 8th, from 4:00 – 6:00pm when ExOfficio hosts its Durability through Sustainability event in booth #12027.

“We want to present an occasion for retailers and industry friends to learn more about the partners who have helped build our brand and the enduring relationships we have with them,” said Steve Bendzak, General Manager, ExOfficio. “It is our shared passion in rousing the adventurous spirit and encouraging travel that makes a difference that has sustained our partnerships over the years.”

The following ExOfficio partners will be sharing their programs at the event:

• Richard Bangs: Considered “the father of adventure travel” and host of PBS's Adventures with Purpose – a television program, which combines adventure and travel that positively impacts the world. Richard, who is ExOfficio's longest-standing ambassador, has chosen to wear ExOfficio apparel in the program. This spring, ExOfficio will be launching an Adventures with Purpose in-store promotion and sweepstakes.

• African Wildlife Foundation (AWF): The leading international organization whose mission is to conserve the wildlife, protect the land and empower the people of Africa. For years, ExOfficio has outfitted AWF members and employees working in the field. Additionally, ExOfficio holds numerous promotions where a portion of apparel sales go to the AWF. This spring, ExOfficio will launch its AWF Field Tested and Approved program.

• Shannon Stowell: The president of Adventure Travel Trade Association (ATTA), and author of Riding the Hulahula to the Arctic Ocean, a book featuring 50 extraordinary adventures. ExOfficio is one of the original major sponsors of ATTA and its annual summit helping the organization to drive sustainable growth in the adventure travel industry.

• Pasquale Scaturro: A geophysicist and world explorer who led a team of explorers on an expedition down the world's greatest and most deadly river, the Blue Nile. Mystery of the Nile is a documentary featuring the expedition, which won the “Expedition of the Year” Award in 2005. Pasquale is an ExOfficio brand champion who has traveled over one million miles with one shirt – and still wears it.

• Brendan Mark: A world champion kayaker who helped produce Kayak Fishing: Game On!, a film that follows renowned big-game kayak angler Jim Sammons around North America on the kayak fishing adventure of a lifetime. ExOfficio has been worn by the kayak fishing team for years and has been selected as the title sponsor of the film, which will be launched this spring.

Good food and drink will be served and books and DVD's will be available. Donations of $10 will go to AWF.

About ExOfficio
ExOfficio has been creating the ultimate apparel for worldly exploration since 1987. Built on the success of the ultimate fly-fishing shirt, the company has evolved into a leading travel apparel brand known for innovative technical features and performance benefits that enhance the travel experience. ExOfficio is sold internationally in specialty outdoor, fly-fishing, travel and luggage stores. Products are also available in ExOfficio retail stores and online. ExOfficio supports numerous social and environmental organizations including World Concern, Medical Teams International and the America Wildlife Foundation, among others. For more information visit www.exofficio.com.

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