For Immediate Release:
The Walton Works
evolv Footwear and Sender Films Release â€œOriginsâ€ Film Series
April 9, 2010 (Buena Park, CA) - Footwear manufacturer evolv Sports and Sender Films released the first in a new series of short films called â€œOrigins.â€ The film concept captures the stories, figures and connections of climbing history with the top climbers of today.
The first â€œOriginsâ€ episode is based in Joshua Tree, features Chris Lindner and Kurt Smith and focuses on an unrepeated route of Smith's. The Dunce Cap rock in the heart of Joshua Tree, a familiar sight to climbers and visitors alike, is the focus of this collaboration.
â€œWhen the concept was born, documenting some of the sport's history and the dynamics between old and new is what was compelling,â€ says Jay Peery, Director of Sales and Marketing for evolv Sports. â€œWe are committed to continuing the â€œOriginsâ€ series long term. Our goal is to connect present day climbing activists with the people and stories of the past.â€
â€œI am a buff of climbing history, and love that our sport has so many characters from different generations who have left their mark on cliff faces around the world,â€ says Peter Mortimer of Sender Films. â€œOrigins is a chance to celebrate climbing's lineage and bring obscure or forgotten climbs from the past to today's climbers.â€
To view the first episode, visit Sender Films, evolv's website or view it here on
YouTube. â€œOriginsâ€ will also be on the 2010 Reel Rock Film Tour.
â€œFuture episodes of â€˜Origins' will take viewers across the globe with climbing's icons from the past decades and its stars of today,â€ adds Mortimer. â€œFrom alpine peaks to overhanging boulders, we are planning shoots for the upcoming months. We expect to film two to three â€˜Origins' episodes per year, tying at least one of them in with the annual REEL ROCK Film Tour.â€ Episode Two is scheduled to release later this year and will feature Peter Croft and Lisa Rands.
â€œWorking with evolv is great because their crew has a passion for climbing, and a strong respect for climbers, past and present,â€ Mortimer continued. â€œI see the evolv guys as big community advocates who are more interested in telling great stories through the â€˜Origins' series than in promoting their shoes. They are also a fun, cool crew who are enthusiastic about every shoot, and being there on the ground informing this series.
â€œOriginsâ€ is presented by evolv Sports, sponsored by Mountain Gear and produced by Sender Films.
evolv Company Profile
evolv Sports was founded in Southern California in 2003. In a short time, evolv Sports has become a leading force in the climbing footwear market, producing some of the best performing and selling climbing footwear available. evolv distributes worldwide from its warehouse in Buena Park, CA and maintains manufacturing facilities in the US and Asia.
In addition to climbing footwear, evolv also markets climbing accessories and high friction rubber for outsoles under the TRAX USA label. evolv sponsors some of the most prolific and talented climbers in the sport and produces a signature line of shoes developed by climbing icon Chris Sharma.
For Immediate Release: