With many trade shows and conferences being canceled amid the current COVID-19 situation, Envoy B2B is stepping up to help retailers bring their sell-in events virtually this next season by launching their latest guide “How to bring your sell-in event virtual this next season” that provides details of how brands can go about hosting virtual events to show their line and conduct 1:1 meetings with accounts to plan their seasonal buy.
“While the world post-COVID-19 will undoubtedly be different, retail will still be an important channel. Hopefully, in the near future, our industry will return to that in-person community we all hold dear, with face to face meetings and handshakes,” stated Jon Faber, CEO of Envoy. “In the meantime, sell-in is an essential process that must continue this season, and for that to happen it needs to become a more digital or "virtual" experience.
To make this happen, Envoy has organized an offer and a free guide that includes information that teaches brands how to use a showroom at sell-in to go virtual with their events, how to use video conferencing to line plan and meet face to face with their accounts, and how to create a hub for the entire seasonal journey starting with sell-in through using Envoy B2B’s system. All this helps give brands a stable method to conduct efficient and effective sell-ins during the constant changes and challenges going on.
Along with launching their guide, Envoy is also offering a free live webinar on April 9 at 2:00 p.m. EST up to assist brands in planning and adapting to this new virtual reality. This webinar will specifically highlight useful sell-in tools including digital showrooms, assortment workbooks, merchandising, and pre-book ordering. Registration and more information about the webinar can be found on their website.
“By combining the features found in the Envoy B2B wholesale platform with a video conferencing solution, brands will be able to tackle the initial stages of the seasonal journey,” explained Faber. “This means they can successfully host digital sell-in events for their buyers, and continue the go-to-market process, despite not currently being able to attend trade shows or a brand conference.” Additionally, these same features will work to augment a trade show experience when those events return.
With the help of Envoy B2B’s offer, guide and webinar, brands can now get the help they need planning their upcoming season while having the confidence to host virtual sell-ins amid this uncertain time.
For more information or to download the How to Deliver a Virtual Sell-In Event this Next Season guide, visit their website.