Eddie Bauer Returns to its Outdoor Roots With the Launch of the New Heritage Collection - SNEWS

Eddie Bauer Returns to its Outdoor Roots With the Launch of the New Heritage Collection

This fall, Eddie Bauer returns to its roots as the Original Outdoor Outfitter with the launch of its new apparel line: The Heritage Collection. The new line pays homage to Eddie Bauer's founder - champion marksman, hunter and fisherman - and the classic styles that first wore the Eddie Bauer label.
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SEATTLE, Sept. 16 -- This fall, Eddie Bauer returns to its roots as the Original Outdoor Outfitter with the launch of its new apparel line: The Heritage Collection. The new line pays homage to Eddie Bauer's founder - champion marksman, hunter and fisherman - and the classic styles that first wore the Eddie Bauer label. The collection represents timeless, essential pieces for the American sportsman, reflecting the same spirit of adventure and craftsmanship that Eddie, as master of field and stream, embodied during his long career.

Eddie Bauer's Heritage Collection features 22 new styles for men representing the classic sportsman, upland field, fly-fishing, and aviation. From hunting coats and rugged chaps to fly-fishing vests, moleskin field shirts, and leather bomber jackets, each piece is built on the principle of field-functional design and master craftsmanship. The collection uses only the finest materials, such as Eddie Bauer Expedition Cloth, a rugged, balanced weave cotton with a patented wax finish that's baked permanently into the fibers, creating a fabric that's highly water- and wind-resistant, breathable and abrasion-resistant.

The Heritage Collection is now available at eddiebauer.com and will be coming to select stores at the end of September 2009. To view the entire collection, click on the following link: http://www.eddiebauer.com/EB/Men/Mens-Heritage-Clothing/index.cat

For nearly 90 years, Eddie Bauer has been recognized as the Original Outdoor Outfitter in revolutionizing the outerwear industry. Major milestones include:



1920 Eddie opens for business

1925 Eddie Bauer Tackle Makers begins creating custom flies

1930 Eddie brings first black Labrador retriever into Washington

State

1936 Eddie introduces the Skyliner - first quilted down jacket

patented in America (1940: #D119,122) - and forms Arctic

Feather and Down Company

1942 Eddie designs B-9 Parka and A-8 Flight Pants for U.S. Army Air

Forces

1953 Eddie builds the Kara Koram Parka for the American team

attempting K2

1958 Eddie outfits the first ascent of Gasherbrum

1963 Eddie outfits first American ascent of Mt. Everest

1966 Eddie outfits the first ascent of Vinson Massif in Antarctica

1974 Eddie is named Retriever Breeder of the Year

1983 Eddie Bauer outfits first ascent of the Everest East Face

1998 Eddie Bauer outfits DeeDee Jonrowe when she set the women's

speed record in the Iditarod

2009 Eddie Bauer launches First Ascent(TM) mountaineering gear

Eddie Bauer launches its Heritage Collection in a tribute to

Eddie's passion for the outdoors and the sportsman tradition

About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells casual sportswear and accessories for the active outdoor lifestyle, as well as expedition-class mountaineering gear. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 370 stores throughout the United States and Canada, through catalog sales, and online at eddiebauer.com.

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