Deuter USA Partnership and Product Promote Aircontact Backpacks

Deuter USA is using a multi-tiered approach to promote the new Aircontact Series of heavyweight packs with a sweepstakes, in store contests and gift with purchase.
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Media Contact:

Todd Walton

The Walton Works, LLC

todd@thewaltonworks.com

970.260.9283

Deuter USA Partnership and Product Promote Aircontact Backpacks

Longmont, CO (May 10, 2012) – Deuter USA is using a multi-tiered approach to promote the new Aircontact Series of heavyweight hauling packs. The promotion includes a chance to win a trip to Norway, a free gift with purchase and in-store sales contests.

The promotion offers a sweepstakes in conjunction with Norway’s Fjord region to experience an abundance of adventure in Norway with a Deuter prize package. Additionally, a select number of retailers will include a Wash Bag I toiletry bag, a retail value of $24.95, with the purchase of an Aircontact pack. Retail staff employees who promote and sell the Aircontact series will have the opportunity to win a spot on a National Outdoor Leadership School (NOLS) course.

“The Aircontact backpacks are our newest and top-of-the-line heavy-weight haulers,” says Christian Mason, Director of Sales and Marketing at Deuter USA. “The Aircontact suspension is used on NOLS courses, expeditions and by people on extended backpack trips that want the most comfort, versatility and features for the trail. Our goal is to promote these packs with our retailers and partners and provide customers with great packs and much more.”

Deuter’s full line of child carriers, backpacks, sleeping bags and accessories can be seen online at www.deuter.com and at exceptional outdoor retailers.

About Deuter

Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated back system they have developed and refined over the last 24 years as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA has over 600 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. Deuter’s ACT Zero 50+15 pack is the recipient of the Outside Magazine 2011‘Gear of the Year” Award. For more information, please visit http://www.deuter.com.

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