Reno, NV – August 18, 2020 – The time to take a stand for the environment is now. Creating responsibly and advocating for nature is at the root of DESO’s ethos and small batch design process, and the brand takes that commitment a step farther in 2020. The decision to become a member of 1% for the Planet and obtain Climate Neutral Certification was an easy one for the team. Partnering with these two organizations is an instrumental part of DESO’s process in making a positive impact on the planet and setting the brand apart as an eco-conscious, American-made apparel source.
“We decided to partner with 1% for the Planet and certify as Climate Neutral because we share an alignment of values around sustainability and preservation for the world we enjoy,” says DESO’s Head of Growth, Eric Liddle. “We recognize that we must do everything in our small corner to be a catalyst for positive change, and by partnering with these organizations we can make an important step forward. This is one small step that we hope will make waves far beyond our reach.”
Giving back to organizations like Protect our Winters through 1% for the Planet allows DESO to raise awareness and funds for nonprofits that are working tirelessly for climate change and the natural spaces that inspired the brand’s creation in the first place. DESO is cognizant of the apparel industry’s negative environmental impact, and has set out to shift the norm towards more sustainable manufacturing and operations. The brand recently released a summer capsule collection including graphic tees made solely from hemp, organic cotton, and recycled polyester fabrics cut and sewn in California.
DESO has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions against climate change qualifies DESO to display the Climate Neutral Certified label in its branding and marketing for the next year before re-certifying.
Climate Neutral Certified companies show the world that immediate action on climate change is possible and essential,” says Austin Whitman, CEO of Climate Neutral. “We believe this is the beginning of a powerful movement among consumers and companies. Even at this difficult time, our newly certified brands are leading the way by recognizing that climate change must be solved. They believe that all companies should take immediate voluntary action to zero out their entire carbon footprint, and are engaging their consumers around this important issue like never before.”
Inspired by the Sierra Nevada and made in small batches in the USA, DESO was founded in 2016 and represents the art form of getting lost. That art form translated into a project that ripened in Desolation Wilderness. DESO combines the frustrations of a whole generation that demands authenticity. The brand finds resolve in a cool cocktail of design, nature and travel, resulting in designs that provide function-driven daily wearability. DESO is known for its impossibly cozy, stylish layers and unique hat collection with custom patchwork. #wayoutthere