Deadline Extension for Free Registration for Interbike

Retailers who register online before August 26, will secure a complimentary badge to the September 12-16, Interbike Expo and Demo events in Las Vegas.
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Surge in Buyer Interest Prompts Deadline Extension for Free Registration for Interbike Expo and OutDoor Demo 2011

SAN JUAN CAPISTRANO, Calif. - August 12, 2011 - A recent flurry in buyer registration prompted Interbike show organizers to extend the deadline for free retail attendee registration. Retailers who register online before August 26, will secure a complimentary badge to the September 12-16, Interbike Expo and Demo events in Las Vegas.

Buyer registration numbers for the annual cycling tradeshow are pacing ahead of this time last year, after two steady weeks of busier-than-normal registration activity. The extended deadline gives retailers two additional weeks to register for the show and avoid a registration fee of $35. Qualified retailers and other buyers can register for both events online at www.interbike.com/register.

Buyers who register on or before the original deadline, August 15, will receive their badge and show materials in the mail. Badges submitted after that deadline will be available for pick up on site.

Attendees of Interbike 2011 will see the latest products from more than 750 exhibitors, representing more than 1,200 exhibiting brands. The most up-to-date Interbike exhibitor list is available at interbike.com/exhibitor-directory. Retailers will also benefit from updated OutDoor Demo amenities, returning Women's Lounge and inaugural Circulus velodrome.

For more information about exhibitors, seminars, and other events at the show, please visit www.interbike.com.

About Interbike

Interbike (a business unit of Nielsen Expositions, the parent company of the Outdoor Retailer (OR), Action Sports Retailer (ASR), and Health+Fitness Business trade shows) is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. Producers of the OutDoor Demo and Interbike International Bicycle Expo, Interbike is the leading bicycle industry business-to-business event management company, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of cycling. Interbike (www.interbike.com) gathers more than 1,100 cycling-related brands and close to 23,000 total attendees annually.

The Interbike 2010 trade-only events begin with OutDoor Demo (September 20-21, 2010 in Boulder City), followed by the Interbike Expo, September 22-24 at the Sands Expo and Convention Center in Las Vegas.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com or

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk), mlansford@soarcomm.com

EUROPEAN MEDIA CONTACT:

Uwe Weissflog, inMotion mar.com, +49(0)714 1913131(wk) / +49(0)170 3164035(cell), uweissflog@inmotionmar.com

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