Northfield, VT - March 28, 2018
Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry: 2018 BACKPACKER Editors’ Choice Gold Award. BACKPACKER Magazine awards an unspecified number of Editors’ Choice Awards each year and even fewer Editors’ Choice Gold awards, reserved only for products that have delivered “sustained years of best-in-class performance.”
“Our customers, the industry, and the competition know we make the best socks in the world. Our Hike socks have long been a favorite by simply outperforming and over-delivering the best possible experience one’s foot can have in a sock. The recognition and accolades from the outdoor industry’s leading authority in the hike space is absolutely an honor, and validates the hard work and dedication our team pours into each and every sock we produce. We’re happy to share this news with our fans, retailers, loyal customers and the outdoor industry,” explains Ric Cabot, President and CEO of Darn Tough Vermont. “And the best part of it,” continues Cabot, “Is that we have yet to produce our best sock, it’s what keeps us coming to work every day. We continue to redefine our industry.”
With their choice of thousands of new products launched annually in the outdoor space, the team at BACKPACKER has created the standard against which all outdoor products are measured, and the Editors’ Choice Award is a seal of approval that is immediately recognizable and highly sought-after for the outdoors consumer and retail buyers.
“The Darn Tough Hiker Boot Sock Cushion is simply the most durable sock we’ve ever used. Most hiking socks give out after a couple years, but members of our staff have pairs that are five years old and haven’t given out or lost their comfort, even after battling with mud, rocks, and all sorts of other nasty trail conditions,” states BACKPACKER Gear Editor, Eli Bernstein
Darn Tough Vermont Hike socks, along with a complete list of BACKPACKER 2018 Editors’ Choice Awards winners, can be found in the magazine’s Spring Gear Guide, currently on newsstands.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100% unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills located in the Sock Capital of the World, Northfield Vermont. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
BACKPACKER (www.backpacker.com) brings the outdoors straight to our readers’ doorsteps, inspiring and enabling them to Get Out More. The authority on active adventure, BACKPACKER is the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish.
Darn Tough Vermont