Dannon and The Color Run among Sponsors for 2017 Strider World Championship

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Chick-fil-A Intermountain LDS Hospital and Competitive Cyclist also supporting event

Rapid CIty, S.D. - June 30, 2017

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Dannon has signed on as the Title Sponsor for the 2017 Strider World Championship. The seventh annual event will be held in Salt Lake City, July 21-22. A Dannon yogurt plant is in nearby West Jordan, Utah. Additional sponsors of the 2017 Strider Cup World Championship include Intermountain LDS Hospital, The Color Run, Competitive Cyclist and Chick-fil-A.

The Strider World Championship is the culmination of a series of qualifying races held in North America, Asia, Europe, and South America. Over 350 riders between two and five years old are expected to compete, as well as 30 racers with special needs. Over ten countries will be represented in the world’s premier balance bike racing competition.

“We are truly fortunate to have the support of a global brand like Dannon,” said Ryan McFarland, Strider Sports’ founder and CEO. “As our company has grown worldwide and our championships have expanded, we have sought to align ourselves with companies who focus on health, nutrition, and putting smiles on faces. Dannon is a perfect partner for our company and our events.”

In addition, the local West Jordan Dannon plant has partnered with Strider and will be hosting an employee “Strider Bike Build”. The 50 Strider bikes and helmets will be donated to the local Head Start Program in Utah on July 10th so that children as young as 2 years old can learn how to balance and ride on two wheels.

About Dannon

DanoneWave Public Benefit Corporation is the largest benefit corporation in the U.S. and is a business unit of Danone. DanoneWave was formed following the acquisition of WhiteWave Foods by Danone, bringing together two purpose-driven, health-focused and high-growth companies. DanoneWave’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages, create economic and social value and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands include: Activia, DanActive, Danimals, Dannon, Danonino, Danone, Earthbound Farm, Horizon Organic premium dairy products, International Delight coffee creamers and iced coffee, Light & Fit, Oikos Greek yogurt, Silk plant-based foods and beverages, So Delicious Dairy Free, Vega and Wallaby Organic.

About Strider Sports International, Inc.

Strider Sports designs efficient, no-pedal balance bikes for children age 18 months - 5, and for older riders with balance and coordination challenges. Strider’s mission is to simplify a bike, so proper size and weight combine to eliminate fear of riding and instill confidence. Strider Bikes allow riders to learn balance, leaning and steering; thus eliminating the need for tricycles or training wheels. Founded in 2007 in Rapid City, S.D., Strider has sold over 1.6 million bikes and is distributed in over 75 countries. It has donated over $850,000 through its Rider Fund. Visit www.StriderBikes.com, Facebook or Instagram.

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