Dahlgren Steps Up with New Packaging

Dahlgren Footwear freshens up its branding platform with a dynamic and demonstrative new logo and package design to pair with its expanded 2012-2013 line of superior socks for casual, dress, sport and outdoor categories.
Author:
Updated:
Original:

WEST LINN, OR (July 30, 2012) – Dahlgren Footwear, maker of the original moisture management sock for outdoor performance and mastermind behind seven sock technology patents, freshens up its branding platform with a dynamic and demonstrative new logo and package design to pair with its expanded 2012-2013 line of superior socks for casual, dress, sport and outdoor categories.
The comprehensive repackaging effort features the new “Plus”(+) symbol—seen in the Alpaca+ and Merino+ lines—as well as detailed product information and illustrations designed to appeal to a more modern consumer aesthetic and to help communicate to shoppers the enhanced nature of Dahlgren sock fibers.
“When we say ‘alpaca and merino,' we actually mean much more than that,” says President Kris Dahlgren. “Beyond using two of nature's softest and most effective moisture absorbing and thermo-regulating fibers, we integrate our patented Dri-Stride® Tech system with ECO-Dri™ fiber to move absorbed moisture away from the foot and remove it from the shoe. Our new logo is a nod to this ‘above-and-beyond' construction, technology, and comfort found in each of our socks.”
The Alpaca+ line, featuring the naturally soft, thermo-regulating, and moisture-wicking properties of alpaca wool, Merino wool, and the Dri-Stride® Tech system, provides a step up in luxurious comfort and support for outdoor and athletic activities as well as casual pursuits.
The ‘Plus' symbol can also be seen in the new Merino + collection of thin, lightweight, Dress Casual socks for men featuring fine gauge Merino wool combined with the proprietary Dri-Stride® Tech system. Offering a streamlined, non-bulky fit, and stylish accents appropriate for office and leisure attire, the Merino + socks provide patented comfort and technology at an affordable, everyday price.
The full Dahlgren Footwear line for 2012-2013 features Alpaca+ and Merino+ socks in a spectrum of weights, heights and designs for men and women to meet the needs of both casual and athletic applications.
Family-owned and operated Dahlgren Footwear was founded in 1978 as the original maker of moisture management socks for athletes. Using the multi-patented Dri-Stride® Tech system, which combines superfine alpaca (three times stronger and ten times more insulative than wool) for perfect thermal regulation; merino wool to provide all-day resilience; and separate zones of hydrophobic Eco-Dri™ to remove absorbed moisture, Dahlgren offers the only active moisture management process available in a sock. The U.S.-produced Dahlgren line includes comfortable, high-performance socks for outdoor and snow sports, running and casual wear.
Dahlgren Footwear is available at international retail locations as well as online. Interested dealers can contact Kris Dahlgren at (800) 635-8539 or kris.d@dahlgrenfootwear.com, or visit www.DahlgrenFootwear.com for more information. Media interested in more information, samples or images may contact On the Horizon Communications at (805) 773-1000, or holly@thepressroom.com.

Related

Dahlgren Steps into New Performance Socks for F/W '12

FOR IMMEDIATE RELEASE Dahlgren Footwear Makes Strides with New Performance Socks for the Street, Slopes and Beyond for Fall/Winter 13-14Patented Moisture-Management Construction Covers all Sock Experiences, from Casual to Expedition WEST LINN, OR (December 11, 2012) – Dahlgren ...read more

Dahlgren Steps into New Performance Socks for F/W 2013

WEST LINN, OR (December 11, 2012) – Dahlgren Footwear, maker of the original moisture management sock for outdoor performance since 1978, strides into Fall/Winter 2013-14 with the new X2 Expedition sock, along with new and updated snow and casual styles for men and women. Every ...read more

Dahlgren Footwear Features Moisture Management Technology

Dahlgren Footwear, maker of the original moisture management sock for outdoor performance and the mastermind behind seven sock technology patents, stretches its toes into a broader market with its new 2012-2013 casual collection for men and women. Adding to the classic outdoor ...read more

Dahlgren Footwear Hires New Sales Manager, Chris Elkins

WEST LINN, OR (October 11, 2012) – Dahlgren Footwear, maker of the original moisture management sock for outdoor performance, and mastermind behind seven sock technology patents, has announced its new sales manager, Chris Elkins as of October 1, 2012. Elkins, who has spent ...read more

Dahlgren Footwear Offers Sock Retailers a Cushy Incentive Program

TUALATIN, OR (July 24, 2012) – In an effort to support retailers as they build Dahlgren brand awareness, the company will reward dealers with “Co-Op Credit” in amounts commensurate with sales brackets met during the previous year. For instance, retailers with annual sales ...read more

Dahlgren Footwear Introduces Merino + Socks

Dahlgren Footwear, manufacturers of luxury Alpaca and Merino socks with patented DRI-Stride® moisture management technology, are proud to announce the creation of a new dress casual collection of Merino+ socks for weekday/everyday wear. Addressing the need for performance fibers ...read more

Dahlgren Footwear Welcomes New Sales Reps in New England and Southeast

Tualatin, OR – Dahlgren Footwear, designers and manufacturers of the worlds most technical socks, is pleased to announce the addition of new sales representation in the New England and Southeast sales territories.Dahlgren welcomes Tom Hamilton and Chris Hall, who will be ...read more

Dahlgren Footwear Introduces New Sock Categories, Styles for Winter 20

Dahlgren Footwear is proud to introduce nine new styles and two new categories for Winter 2011. Combining the ultimately soft, comfortable blend of Alpaca and Merino with patented wicking technology, Dahlgren Footwear delivers dry, blister free feet like no one else ...read more

Dahlgren Footwear Partners With Terra PR For Brand Communication

Dahlgren Footwear has tapped Terra Public Relations as communications partner, with responsibilities including media relations, brand communication, and product placement for the Dahlgren Footwear brand.“We're looking forward to building our brand identity and getting our ...read more