Dahlgren Footwear, maker of the original moisture management sock for outdoor performance and the mastermind behind seven sock technology patents, stretches its toes into a broader market with its new 2012-2013 casual collection for men and women.
Adding to the classic outdoor sports and recreation lines, the new casual socks cater to everyday wear with a lightweight, bulk-free fit; accessible price-point; and stylish accents like polka dots, argyle and floral patterns.
While fun and fashionable, the line also boasts Dahlgren's signature multi-patented moisture management technology for enhanced comfort. The Dri-StrideÂ® Tech system, featuring independent zones of alpaca, merino and the proprietary ECO-Driâ„¢ fiber (recycled polyester), absorbs moisture, funnels it away from the foot, and removes it from the shoe.
â€œSupreme comfort, circulation and moisture management are as essential on a long travel day, at a business conference or during a busy weekend as they are on the trail,â€ says Kris Dahlgren, president of Dahlgren Footwear. â€œDahlgren is proud to offer high-performing footwear that also fits into everyday shoes and lifestyles. We know that even if our customers aren't on an arctic expedition, they still deserve top-drawer socks that will keep feet dry, comfortable and restedâ€¦ for that next adventure outdoors.â€
The full 2012-2013 Dahlgren line features socks in a spectrum of weights, heights and designs to meet the needs of both casual and athletic activities. Highlights from the new casual line are as follows.
LUCKYSOCKS â€“ The women's thin, no-cushion, knee-high LuckySocks boast a bright assortment of argyle designs in Charcoal, Brown, Mineral and Black. Ideal wear-anywhere socks, the lightweight design pairs with all footwear for all-day comfort whether on the slopes or at the office. MSRP: $21.95
UPTOWN â€“ Featuring a flirty polka-dot cuff-design and sophisticated ankle embellishment, the casual and cute Uptown socks provide women with a sock that will go to work with them, and for them. Eschewing bulkiness, the thin, lightweight, crew cut matches perfectly with narrower casual, business and travel shoes. MSRP: $18.95
METRO â€“ Cushioned lightly under the foot, the Metro line offers argyle style for men, in Navy, Brown and Black, and a fun feminine pattern for women, in Navy, Brown or Charcoal, to pair with both casual and polished outfits. MSRP: $18.95
MULTISPORT COMPRESSION - Dahlgren's new MultiSport Compression socks combine graduated compression (15-20 mmHg) to promote excellent circulation and enhanced energy for travelers, athletes and anyone who stands or sits for long periods of time. Sporting Dahlgren's new TechWeaveâ„¢ ventilation support, the MultiSport also boasts bright colors and vintage styling for women (Black Atmosphere, and White) and classic hues for men (Chili, White and Charcoal). MSRP: $29.95
Dahlgren Footwear is available at international retail locations as well as online. Interested dealers can contact Kris Dahlgren at (800) 635-8539 or email@example.com.
Family-owned and operated Dahlgren Footwear was founded in 1978 as the original maker of moisture management socks for athletes. Using the multi-patented Dri-StrideÂ® Tech system, which combines superfine alpaca (three times stronger and ten times more insulative than wool) for perfect thermal regulation; merino wool to provide all-day resilience; and separate zones of hydrophobic Eco-Driâ„¢ (Dahlgren's 100% post-consumer recycled polyester) to remove absorbed moisture, Dahlgren offers the only active moisture management process available in a sock. The U.S.-produced Dahlgren line includes comfortable, high-performance socks for outdoor and snow sports, running and casual wear.
For more information contact Dahlgren at (800) 635-8539 or visit www.DahlgrenFootwear.com. For more information, samples or images, editors may contact On the Horizon Communications at (805) 773-1000, or firstname.lastname@example.org.