The Dongah Aluminum Co., better known as DAC is celebrating its 30 anniversary and for the first time will be exhibiting at the Outdoor Retailer Summer Market trade show in Denver, Colorado. The Korean-based company is the leading global supplier of high performance tent poles and accessories. Said Jake Lah, the founder and creative force behind the Brand, “It’s the right time for DAC to take a more active role in supporting the US outdoor market.”
For 30 years DAC has been manufacturing the lightest, strongest and highest quality aluminum products in the industry. They are driven to excel in three areas, Innovation, Sustainability and Performance. As a true development partner, DAC works closely with best shelter manufacturers around the world to help design and build the finest tents. The list of brands speak for themselves and includes Big Agnes, Black Diamond, Enos, Eureka, Exped, Hillberg, Jack Wolfskin, Kelty, Marmot, MEC, Mountain Hardwear, MSR, Nemo REI, Sierra Designs and The North Face.
Sustainability - Green Anodization
As a family-owned business, sustainability is a key component in everything they do from employees to workplace to production. Green Anodization is a testament to that ethos. Jake explains: “Anodizing aluminum has traditionally not been a clean operation. It took eight years to develop our Green Anodization process which significantly reduces the use of harsh chemicals, including nitric and phosphoric acids from the process. It is critical for reducing our environmental impact, safeguarding the health of our people and maintaining the quality and tolerances of our products.”
And the sustainability efforts are also evident through DAC’s efforts to make the organization a great working environment. The building design, the gardens, the artwork and the monthly music concerts all contribute to providing a very positive place to work. www.dacpole.com/people-culture
Innovation and Performance - The Tunnel on the Roof
DAC is dedicated to providing leading- edge technology and performance to the consumer. The R&D team is continually searching for new and better materials and manufacturing techniques to reach that goal. Testing in the lab and in the field is a critical element in that effort. This “obsession” for the best led to the construction of the most unique tent wind testing facility in the world. Located on the top floor of the factory, the DAC Wind Lab is powered by a 500 horsepower electric fan that can generate wind speeds up to 160 km/h (100 mph). More than 30 major tent brands along with the UNHCR and many military organizations have utilized the Wind Lab. That is dedication! www.dacpole.com/wind-lab
DAC is a family owned and operated company based in Incheon, Korea and manufacturers sustainably produced high performance aluminum tent poles and accessories. It was founded in 1988 by Jake Lah, who has now been joined by his son, Young Lah and together they manage the business. For the past 30 years DAC has partnered with the leading global shelter brands to provide engineering and design support. We welcome you to visit us at Outdoor Retailer (July 23-26) to learn more about all we do. (Booth #42110-UL) And for more information you can go to: www.dacpole.com