Cybex Signs Multi-Year Agreement to Be Fitness Equipment Partner of NBC's 'The Biggest Loser'

Brand’s Premium Strength and Cardio Equipment to be Featured Beginning with September Premier of Hit Show’s 10th Season
Author:
Publish date:

MEDWAY, Mass.--Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, announced today that it has been named Fitness Equipment Partner to “The Biggest Loser.”

Through this multi-year agreement, CYBEX equipment and signage will be prominently featured on the popular NBC television show. The company will also introduce The Biggest Loser Arc Trainer, a new, consumer version of its groundbreaking cardio device.

Coinciding with filming of the show’s 10th season, The Biggest Loser chose to replace all its ellipticals with the CYBEX Arc Trainer, which has been shown through independent research to burn more calories at the same perceived exertion compared to ellipticals and cross trainers. Based on that data and other brand characteristics, CYBEX was also selected to be the fitness equipment supplier for The Biggest Loser Resorts, including a location opening this year in Malibu. The Biggest Loser Arc is licensed through NBC Universal Television Consumer Products Group and Reveille LLC. The deal was brokered by Ladder Up Media.

"We wanted the best equipment possible to help our contestants maximize their workouts," said Mark Koops, Managing Director at Reveille. “To that end, we are very pleased to partner with a strong company like CYBEX, which can provide the state-of-the-art equipment needed for The Biggest Loser Ranch and our Biggest Loser Resort properties, as well as provide top notch consumer based products for our viewers to achieve their own health goals.”

In all, The Biggest Loser set now features more than 60 pieces of CYBEX strength and cardio equipment that will be showcased in episodes which begin airing this September.

“This is truly a groundbreaking partnership that will directly contribute to helping contestants on The Biggest Loser achieve their weight loss and fitness goals,” says John Aglialoro, CYBEX Chairman and CEO. “Tens of millions of people in dozens of countries worldwide are going to be inspired by seeing their favorite contestants shed pounds on our unique, high-performance equipment. The result will be a rapid increase in awareness for all CYBEX products, especially the Arc, which is literally making the elliptical obsolete.”

“CYBEX is a tremendous partner to help expand our licensing program for The Biggest Loser,” said Kim Niemi, Senior Vice President NBC Universal Television Consumer Products Group. “We can’t wait for contestants to try out The Biggest Loser Arc and for viewers to see what a great workout this amazing piece of equipment can deliver.”

“Being one of NBC’s most-watched prime time programs and drawing more than 10 million viewers each week, The Biggest Loser could have chosen almost any fitness equipment brand,” says Larry Gulko, CYBEX Chief Marketing Officer. “Its decision to work with CYBEX was based on our tradition of excellence in the area of exercise science, as well as the measures of safety and efficacy inherent to all our products.”

About The Biggest Loser

The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

"The Biggest Loser" series has become a worldwide hit airing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $100 million in spending with presence at more than 25,000 major retailers to date. Check out www.biggestloser.com for more information.

About NBC Universal Television DVD, Music, and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.

About Reveille

Reveille is a leading independent studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, and a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including THE BIGGEST LOSER, LOSING IT WITH JILLIAN, THE OFFICE, THE BURIED LIFE, UGLY BETTY, THE TUDORS, TABATHA'S SALON TAKEOVER, SHEAR GENIUS and PARENTAL CONTROL. Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include FIT TO BOOM for Subway, IT'S EVERYBODY'S BUSINESS WITH JACK AND SUZY WELCH for Microsoft, WHO KNEW? for Toyota Avalon and REAL LIFE MAKEOVER for Walmart. Upcoming television series include MASTERCHEF, GIGANTIC, BREAKTHROUGH WITH TONY ROBBINS and GOT TO DANCE. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries. Reveille is part of the Shine Group, one of the world's foremost multinational entertainment and drama companies.

About CYBEX

Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.

This news release may contain forward-looking statements.There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above.These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities.Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2009, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 25, 2010.

Related