Costa’s New Rooster Style Gives Anglers an Edge

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Costa’s New Rooster Style Gives Anglers an Edge

Daytona Beach, Fla. – Jan. 13, 2015 – Renowned for its strength, cunning and unique beauty, the roosterfish calls many an angler to the shore for battle. To win, the angler must be able to out run – and out see – the elusive species. Costa’s new Rooster style honors not only the fish, but also the angler’s continual quest to challenge them.

The performance features in Costa’s Rooster style give anglers an edge over their worthy opponents. The large-fit sunglasses include built-in side shields to block incoming glare, as well as vents to alleviate lens fogging. The temple tips provide open slots for a retainer cord.

The frames are built of nearly indestructible co-injected molded nylon, with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day, no matter how harsh the conditions. Rooster frame color options include blackout, tortoise, matte black, and white with a blue Costa logo.

All Costa sunglasses can be customized in its full array of patented color enhancing polarized 580™ lenses. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Filtering yellow light enhances reds, blues and greens, and produces better contrast and definition while reducing glare and eye fatigue. Absorbing high-energy blue light cuts haze, producing greater visual clarity and sharpness.

Costa’s 580™ lenses, the clearest lenses on the planet, are available in either glass or impact resistant polycarbonate. Lens color options include: gray, copper, amber, sunrise, blue mirror, green mirror and silver mirror. Rooster is also available in customized Rx sun lenses.

“Every feature of our new Rooster style is meant to strengthen anglers’ chances of winning the battle against the fish,” said Chas MacDonald, president of Costa. “Our sunglasses are an integral piece of gear in the arsenal, giving fishermen enhanced visual clarity when looking out into the water to spot their prey.”

Rooster starts in retail at $169 and is available at www.costadelmar.com and at authorized Costa retail partners. 

About Costa™

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. 

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.

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Media Contacts
Liza Jones, 864.672.9615 (office), 864.270.0722 (cell)
liza@fullcirclepr.com
Heather Miller, 864.672.4994 (office), 864.607.7922 (cell)
heather@fullcirclepr.com

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