Conservation Alliance Members Show Support for New Protected Lands in

Companies Applaud Congressman Jared Polis for Legislation to Protect 167,000 Acres

Bend, Ore., (April 25, 2011) Congressman Jared Polis (D-CO) re-introduced legislation today to protect 167,000 acres of public land in Colorado. Rep. Polis announced on the steps of the Colorado State Capitol in Denver that his Eagle and Summit County Wilderness Preservation Act would designate 82,000 acres of Wilderness and another 84,000 acres of special protected areas in the White River National Forest.

Sixteen Conservation Alliance member companies based or with retail stores in Colorado applauded Rep. Polis’ leadership with a letter of support. The group of companies noted that in Colorado, environmental preservation and economic development are inextricably linked.

Colorado-based outdoor industry brands are “part of the active outdoor recreation economy that contributes over $10 billion annually to Colorado’s economy and supports over 107,000 jobs across the state,” said Kim Coupounas, co-founder of GoLite, a Conservation Alliance member, who spoke at the press conference.

“These wild landscapes are what make Colorado the special place that we love,” said Congressman Polis. “Preserving our natural resources strengthens the economic resources that support Colorado jobs. We also ensure that generations of Coloradans can enjoy these special places for fun, adventure or just enjoying the peace of the outdoors. That’s why this bill, which is the product of months of consensus building, enjoys such broad support.”

The Conservation Alliance has supported the Colorado Environmental Coalition for its efforts to build strong local support for the protections included in the bill. For more information, see:

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $9.3 million to grassroots environmental groups. Alliance funding has helped save over 50 million acres of wildlands; 29 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas.

For complete information on the Conservation Alliance, see