Salt Lake City, UT (July 23, 2018) - Chums, outdoor and active lifestyle accessory brand, will release a limited-edition collection of 35th anniversary promo wear on July 25, 2018, with 30 percent of purchase price directly benefiting American Rivers. The sustainably-produced collection honors Chums’ partnership with American Rivers as the nonprofit celebrates the 50th anniversary of the Wild and Scenic Rivers Act and inspires the community to “Keep it Wild, Keep it Free.”

The eighteen-piece collection includes a unisex sweatshirt and t-shirt, two men’s t-shirts, two women’s t-shirts, two hats, two beanies and eight eyewear retainers. Each piece features an illustration of ta river in a rectangular, circular or diamond frame and a call to action to “Keep it Wild, Keep it Free.” Chums worked with Recover Brands, which manufactures 100% recycled t-shirts and apparel made from discarded water bottles and cotton, to ensure a more sustainable product and reduce manufacturing waste.

“The design and manufacturing of the 35 anniversary apparel was influenced directly by the efforts of the American Rivers organization,” said Chums Art Director Nowel Pawliw. “We chose to highlight rivers that are designated Wild and Scenic including the Niobrara River, the Salmon River and the Virgin River. Each illustration strives to capture the unique characteristics, geographical surroundings and activities the community enjoys on the rivers. These activities rely on the health and accessibility of our waterways.”

A sneak-peak and pre-sale of the apparel was available at Chums’ 35 Birthday Party happy hour on Tuesday, July 24 during the Summer Outdoor Retailer Show in Denver, Colorado. The event honored American Rivers, educated brand representatives and industry colleagues on the dangers our rivers face and encouraged attendees to get involved. Guests enjoyed free beer, and anyone who donated $5 or more to American Rivers was entered to win a trip for two down the Green River through Desolation Canyon, courtesy of OARs.

“We wanted to create something that not only commemorated our 35 anniversary, but that people wanted to wear,” said Director of Marketing Colleen Gilligan. “The beautiful illustrations connect our consumers to the outdoors, while also enabling them to give back and give a voice to protecting and celebrating America’s waterways. ‘Keep it Wild, Keep it Free,’ connects both to the spirit we all feel on the water and the inspiration to keep those waterways healthy, clean and accessible for future generations. Let’s pay it forward to what inspired Chums in the first place and show the river some love!”

Chums’ partnership with American Rivers, announced in May, will support American Rivers’ 5,000 Miles of Wild® campaign and beyond. The campaign is led by a coalition of conservation organizations and leaders in the outdoor industry—including brands such as Chums, American Whitewater, NRS, OARS, YETI, REI and Chaco—that aims to protect 5,000 new miles of Wild and Scenic Rivers and one million acres of public land over the next three years.

ABOUT CHUMS

In 1983, a Colorado River guide sought a simple way to keep his sunglasses out of the river. Through this innovative idea the Original Cotton Chum was born. Thirty-five years later, Chums is now a global brand that offers a wide range of outdoor products and apparel. Chums’ mantra is simple: provide fun, quality products to enjoy while at work or play. Chums: Helping You Hang On Since 1983. Find out more at www.Chums.com

Related

Chums

Chums Releases Limited Edition Artist Series

Sun Valley, ID. - March 15, 2018  Chums, travel and active lifestyle accessory producer, announced today the release of their limited edition Artist Series with a collection designed by Kelly Halpin. The first of the series, Halpin’s collection includes custom LTD and neoprene ...read more

Unknown-2

Chums Celebrates 35 Years with American Rivers Partnership

Salt Lake City, UT. (June 7, 2018)- Chums, travel and active lifestyle accessory brand is pleased to announce a partnership with American Rivers, a nonprofit dedicated to protecting and restoring wild rivers and water sources. The partnership celebrates Chums’ 35anniversary and ...read more

Explorers-Ambassadors

Chums Introduces Ambassador Team

Salt Lake City, UT. (October 10, 2018) — Chums, eyewear retainer and outdoor accessory brand, announced today its sixteen-member ambassador team. The team includes anglers Blake Wilson, LeAndra Guerike, Tyler Woolcott and Noah Lynk; paddlers Shane Green, Tyler Bradt, Jo-Beth ...read more

35 Year Logo V2

Mountainsmith Celebrates 35th Anniversary

Golden, CO (January 20, 2014)— Mountainsmith, born and based in the Colorado Rockies since 1979, is excited to announce and celebrate its 35th anniversary. Today a worldwide business, Mountainsmith grew out of a small company founded by legendary outdoorsman Patrick Smith. ...read more

WAH_SalmonSisters_Blue

Skida and The Salmon Sisters Release Ocean-Inspired Collection

Burlington, VT. (Aug. 1, 2018) — Skida, a Vermont-based and ski-inspired headwear and accessories brand, announced the release of a collaborative collection with Salmon Sisters, an Alaska-based and ocean-inspired clothing brand. The nine-piece Red Fish, Blue Fish Collection ...read more

2017-01-23 Colleen Gilligan 21955[2]

Chums and Beyond Coastal Names New Marketing Director

Sun Valley, ID. - Chums, accessories helping you hang on while you work or play, and sister brand Beyond Coastal, award-winning sun care products, are pleased to announce the hire of Colleen Gilligan who will lead all marketing operations for both brands out of the Sun Valley ...read more

Downlite Logo

DOWNLITE Celebrates its 35th Anniversary

Mason, OH - February 5, 2018  DOWNLITE is celebrating its 35th anniversary as a leading comfort solution provider. Founded as a down and feather processing company over 100 years ago, DOWNLITE transformed from its humble roots 35 years ago to expand and become a consumer ...read more

New Chums Travel Collection Accessories Keep Adventures Organized

Salt Lake City, UT (August 1, 2016) – Chums, helping keep adventure travel gear hanging on since 1983, introduces the new Guardian Padded Case, Hip Pack and Roll Top Pouch to their popular series of travel accessory cases. Often, the tools to everyday life adventures can be ...read more

Optimize Your Pocket Real Estate with Chums New Line of Keychain Tools

Salt Lake, UT (August 1, 2016) – Chums, helping you hang on since 1983, presents a new category of innovative keychain tools designed to optimize your pocket real estate and maximize the convenience of easy-access storage for the keys and tools you use everyday. With the ...read more