CHROMUCH and PROMOSTYL Partner for  Trend-Right Sustainable Colors in 2021 - SNEWS

Taipei, Taiwan (July 22, 2019) – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, has curated 50 colors for 2021 with world-renowned trend agency and color specialist PROMOSTYL. The 2021 Color Guide includes five trend-right color collections for applications in apparel and equipment, including sportwear, athleisure, tents and sleeping bags.

For 2021, CHROMUCH has partnered with PROMOSTYL to develop 50 signature hues in five exclusive color collections including sophisticated and urban Push & Go tones, and the calm, but intense colors in Drift Away. “With over 1000 colors in the total palette, designers can now take a modern approach to design with where sustainable sourcing and premium color come first,” says Mike Shih, a spokesperson for CHROMUCH. “By partnering with PROMOSTYL, we are taking the risks out of the coloring process for our customers by ensuring that the right colors hit the market at the right time.”

CHROMUCH stands out from other fiber manufacturers with its innovations in solution dyed synthetic fiber. CHROMUCH fibers are rich in color, fade-resistant, earth-friendly and are made from post-consumer recycled plastic bottles and use absolutely no water in the dyeing process.

“In the world of sportswear, manufacturing times are very long because it is more technical and it is important to anticipate trends well in advance - usually around 2 years,” notes Marion Hugoo, a color specialist from PROMOSTYL. “Tastes evolve, so you have to be as close as possible to the consumer’s aspirations as possible. As sportwear is increasingly inspired by fashion, the CHROMUCH collection has refined shades which are more urban and subtle.”

Hugoo continues, “One of the key strengths of CHROMUCH is the very dense and deep colors available and also the subtle fluorescent colors, especially the very elegant bleached fluorescent yellows. We love their pale yellow, orange and green fluros!”

Additionally, CHROMUCH is changing the game with the introduction of CHROMUCH Now, a developer-friendly program of competitively priced, trend-right colors that are in stock for better lead times and low MOQ. This program allows developers to select PROMOSTYL-curated colors up front, with low order minimums while eliminating the need to color-match. With CHROMUCH Now, product developers can finally take advantage of the benefits of solution dyed fibers with a program that removes the barriers to entry such as lead time and unattainable minimum order quantities.

About CHROMUCH

By reinventing color at the fiber level, CHROMUCH advances a new standard in sustainable color design and takes the guesswork and compromise out of the equation. CHROMUCH solution dyed polyester fibers are made from post-consumer recycled plastic bottles and use absolutely no water in the dyeing process. The newly-developed synthetic fiber is of premium quality, rich in color, fade-resistant and earth-friendly, making CHROMUCH the best choice in developer-friendly performance textiles. Color without compromise. www.chromuch.com

ABOUT PROMOSTYL

PROMOSTYL is an international design and trend-forecasting agency with over 50 years experience in providing visionary future intelligence and creative service tools for the global market. PROMOSTYL deciphers the latest and most relevant lifestyle and design currents and anticipate the trends across design, fashion, consumer behaviour and marketing to provide clients with a strategic edge in the market place.

Related

CHROMUCH: The New Standard  In Sustainable Performance Fiber and Textile Color

Taipei, Taiwan (May 22, 2019) – CHROMUCH, an innovator in sustainable, color-rich and developer-friendly synthetic fibers, will make its debut in the United States with its brand launch at Outdoor Retailer Summer Market, June 18-20, 2019 in Denver, CO. CHROMUCH advances a new ...read more

MYSTERY RANCH Revamps S19 Expedition Pack LineTo Feature the New Astral Frame

Bozeman, MT. (July 22, 2018) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, will unveil their new Spring 19 Expedition packs at the Outdoor Retailer summer ...read more

MYSTERY RANCH Launches a Multimedia Examination of California Wildfire

Bozeman, Mt. (Dec. 4, 2018) – MYSTERY RANCH, the industry-leading backpack company built on a heritage of comfortable load carriage, function, and durability for people who have a mission to accomplish, is honored to support American Wildfire Experience with the digital ...read more

MYSTERY RANCH Debuts Fall 18 Packs at Retail and Online

Bozeman, Mt. (August 27, 2018) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is pleased to announce the arrival of its Fall 2018 collection of backpacks ...read more

Wigwam Debuts Fall 18 Socks at Retail and Online

Sheboygan, WI. (August 6, 2018) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, is pleased to announce the arrival of its Fall 2018 collection of socks including new styles in the Peak 2 Pub, Outdoor, Snow, Kids, and Work categories. The ...read more

IMG_3903

Why Wigwam, Why Now

Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned ...read more

MYSTERY RANCH Celebrates a Climber’s Life with the Inge Perkins Scholarship Fund

Bozeman, Mt. (Sept. 19, 2018) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, mourned the loss of Brand Ambassador Inge Perkins who died last year in ...read more

MYSTERY RANCH Announces its Non-Profit Partners through The Warp and the Weft

Bozeman, Mt. (Oct. 30, 2018) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is honored to support many non-profit organizations doing the real work that ...read more

Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler

MESQUITE, Texas (Oct. 6, 2020) - Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, ...read more