Whitsett, NC (November 6, 2017) — Meb Keflezighi, one of the most decorated marathon runners in the history of the USA and dedicated CEP team athlete, retired yesterday after running his final New York City Marathon. Wearing his signature CEP Run 2.0 socks, Meb led the pack early and finished 11 on Sunday in his 26 and final marathon at the age of 42.
More than 70 friends and family were in NYC to witness the final bow of the only runner to win the Boston Marathon, New York City Marathon and an Olmplic Medal combined. Meb has transcended the anonymity that many elite distance runners hold in today’s running culture and is an inspiration and hero to many. Meb was brought to tears this week upon hearing he would receive the Abebe Bikila Award, recognition for outstanding contribution to the sport of distance running, handed out by the New York Road Runners.
“We are so proud of Meb and all his incredible accomplishments throughout his career,” said Luke Rowe, Senior Vice President at CEP. “Meb has always been a devoted CEP advocate and we couldn’t be more thrilled to have such a legend representing our brand.”
CEP officially signed Meb to their team after learning that the marathoner was already using the company’s products without an official endorsement deal in place. He has since crossed the finish line as overall champion wearing his tried and true CEP Compression socks. CEP receives feedback from CEPro athletes such as Meb, to drive product development and remain on the cutting edge of what athletes need.
“It was a beautiful victory to be up in front,” said Meb Keflezighi. “I’ve been running with CEP products for the last six years and I can’t thank CEP enough for supporting me. Even though I am retiring, I won’t stop running and I won’t stop wearing CEP.”
CEP congratulates Meb for all of his accomplishments throughout his career and will continue to support him through The Meb Foundation, a collaborator and leader in the areas of youth health, education and fitness. For more information about CEP visit cepcompression.com.
About CEP Compression:
CEP is a high-end sports brand that incorporates medical expertise in its innovative, high-quality product concepts that help wearers enhance their athletic performance and stay healthy. What makes CEP such a unique sports brand is its access to state-of-the-art production standards “Made in Germany” thanks to its parent medi, one of the leading companies in the healthcare market, headquartered in Bayreuth. medi works together with acclaimed scientists, sports physicians and athletes to develop special technologies and features that give all products in the CEP collection a unique effect. CEP is famous for its legendary compression legwear optimized for running and now offers a wide range of performance-enhancing products from socks and high-tech functional sportswear to the new Ortho product line. Find out more at: cepcompression.com.
Purple Orange Brand Communications