CEP Appoints April Wilson as Footwear Category Manager

Wilson will manage CEP's footwear category as well as the "better footwear" retail sales unit
Publish date:

Whitsett, NC - November 27, 2017 

April Wilson

Whitsett, NC (November 27, 2017) - CEP and medi GmbH& Co., announced that April Wilson has joined the CEP and Medi division as Footwear Category Manager, to further grow the brands in the U.S. Wilson will manage the footwear category as well as CEP’s “better footwear” retail sales unit.

Wilson comes to medi with a wealth of knowledge including a graduate degree in Sports Medicine and Athletic Training and a GTTC Physical Therapy Assistant degree. She is also a certified manual physical therapist assistant, and has been working in physical therapy for 18 years with specializations in lower extremity dysfunction, footwear and orthotics. Wilson also teaches educational foot and ankle seminars and is a certified personal trainer/fitness instructor, clinical instructor and Kiniso Tape Practitioner.

“I have been involved with the medi USA team for the past four years and I am excited to have the opportunity to join this fantastic company and introduce our solutions to footcare specialists and better footwear retailers,” April Wilson said.

“After having the opportunity to work with April on a few special projects such as fitting the Joe Gibbs NASCAR Racing team with orthotics this year, I knew her experience, background, and passion would be a perfect fit for our team,” said Luke Rowe, Senior Vice President at CEP. “Her clinical background combined with her natural sales ability will help us establish and grow this segment of our medi USA business.”

CEP offers a comprehensive portfolio of compression products for a wide variety of sports. CEP products enhance performance and recovery through the targeted use of compression to improve blood circulation and speed up lactate metabolism. CEP offers the right product for every athlete to achieve a perfect balance between health and performance. The superior quality of CEP is guaranteed by the unmatched expertise of their German parent company, medi, the global leader in compression therapy with over 60 years of experience.

For more information about CEP, please visit www.cepcompression.com.

About CEP Compression:

CEP is a high-end sports brand that incorporates medical expertise in its innovative, high-quality product concepts that help wearers enhance their athletic performance and stay healthy. What makes CEP such a unique sports brand is its access to state-of-the-art production standards “Made in Germany” thanks to its parent medi, one of the leading companies in the healthcare market, headquartered in Bayreuth. medi works together with acclaimed scientists, sports physicians and athletes to develop special technologies and features that give all products in the CEP collection a unique effect. CEP is famous for its legendary compression legwear optimized for running and now offers a wide range of performance-enhancing products from socks and high-tech functional sportswear to the new Ortho+ product line. Find out more at: cepcompression.com.


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