(TORONTO, Canada) May 3, 2010 – Canada Goose, the premier global brand of Canadian-made, down insulated outerwear for extreme climates, today announced it raised more than $45,000 in 2009 from the sales of its Polar Bears International (PBI) Expedition parka to support PBI (www.polarbearsinternational.com), an organization dedicated to conserving the world’s polar bears.For this fall, Canada Goose is expanding this custom parka line to now include the Chilliwack for men, women and children. The Chilliwack bomber features bomber length for exceptional mobility, coyote fur ruff surrounding a two way adjustable tunnel hood, two high-handwarmer pockets with fleece lining and elasticized rib-knit cuffs and waistband.In addition to the Chilliwack Bomber for men, women and children, Canada Goose will include the Expedition parka again this year.
CEO of Canada Goose Dani Reiss has served as a member of the U.S. and Canadian PBI Boards of Directors since 2007, with the two organizations working together on a number of initiatives.
Canada Goose donated $25 for each PBI parka sold in 2009, the sale of which also included a membership to the organization.Canada Goose developed an official Polar Bears International uniform for board members, scientists and other high profile supporters.The uniform consists of the original extreme weather Expedition parka with an official PBI Arctic Ambassador badge along with the Nomad storm pants and mitts from Canada Goose.The Expedition parka was available at retail locations worldwide.
“We thank our dedicated customers for their support of this important issue,” said Reiss, CEO of Canada Goose.“The success of this initial fundraising program has motivated us to expand our efforts; we look forward to continuing this year. The strength of our partnership with PBI is based on our common passion for conservation awareness and protecting this beautiful and threatened species.”
About Polar Bears International: Polar Bears International is a nonprofit organization dedicated to the worldwide conservation of the polar bear through research and education.PBI was founded in 1992 by wildlife photographer Dan Guravich, a native Canadian who was internationally known for his work with polar bears.www.polarbearsinternational.org
About Canada Goose: Canada Goose is committed to producing the best extreme weather outerwear in the world. The company has been manufacturing innovative, high quality outerwear in Canada for over 50 years. From South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, quality, functionality and style. Ask Anyone Who Knows™.