Canada Goose Announces Third Canada Goose Resource Center

Taryn Westerkamp, CGPR for Canada Goose taryn@cgprpublicrelations.com 781-639-4924 ext. 115 Julie Snider-Popp, Verde PR & Consulting for Tilley Endurables juliepopp@verdepr.com (970) 259-3555
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CANADA GOOSE ANNOUNCES THIRD CANADA GOOSE RESOURCE CENTER, SUPPORTING THE PEOPLE OF NORTHERN CANADA

New facility established at Larga Baffin Ltd. in Ottawa; Tilley Endurables signs on to donate raw materials to Canada Goose Resource Centers in Pond Inlet and Iqualuit


TORONTO (March 4, 2010) - Canada Goose, the leading Canadian manufacturer of down-insulated outerwear for extreme climates, is kicking off 2010 with expanded support for the people of Northern Canada by establishing a third Canada Goose Resource Center at Larga Baffin Ltd. in Ottawa, Ontario. Canada Goose has also announced that Tilley Endurables, a leader in hats and travel clothing for 30 years, will be providing materials to Canada Goose Resource Centers in Pond Inlet and Iqaluit. More than 2,500 lbs. of reusable materials have already been donated to the Canada Goose Resource Centers in 2010.

Canada Goose Resource Centers are partnerships with The North West Company, a leading retailer of food, products and services to rural communities in Canada, and First Air, Canada's largest northern airline. The Resource Centers are locations where traditional Inuit sewers have access to free fabrics, buttons, zippers and other materials for use in jackets and clothing for members of northern Canadian communities, with materials donated by Canada Goose.

“The Canada Goose Resource Centers are designed to give back to the people of northern Canada, and we're absolutely thrilled to be expanding our efforts,” said Kevin Spreekmeester, vice president of marketing for Canada Goose. “With our third center opening in Ottawa and the generous support of Tilley Endurables, we have expanded our ability to reach traditional northern sewers. It's been an amazing team effort for all involved, and we look forward to continuing to offer high-quality fabrics and materials to sewers this year and beyond.”

Because the first two Centers in Pond Inlet and Iqaluit proved so popular, Canada Goose, The North West Company and First Air decided to open a third Canada Goose Resource Center as part of Larga Baffin Ltd. in Ottawa. Larga Baffin Ltd. is a rooming home for patients and family members from the Baffin region of Nunavut who are visiting the city for medical care for themselves or friends and family.

Tilley Endurables will be providing additional shipments of fabrics and raw materials to the two existing Canada Goose Resource Centers in Pond Inlet and Iqaluit, for usage in jackets and clothing for visitors to the centre.

"The amount may be too small for our profitable consideration, but in a Northern world where everything is useful, it is not about profit—it is about survival,” said Alex Tilley, founder of Tilley Endurables. “It is a different kind of economy—an economy of purpose and usefulness for a small community. Our 'waste,' our 'loss,' is their treasure and gain.”


About Canada Goose
For over 50 years, Canada Goose has been committed to producing the best extreme weather outerwear in the world; proudly made in Canada. From the South Pole research facilities and the Canadian High Arctic, to the streets of New York City, Stockholm, Milan, Toronto and Tokyo, people wear Canada Goose products because of its reputation for authenticity, best quality, functionality and iconic style. Canada Goose supports Polar Bears International as well as a number of charitable organizations and outdoor ventures that provide commitment to Arctic stewardship and the environment. Ask Anyone Who Knows.



About Tilley Endurables
Tilley Hats can be purchased at more than 3,100 partner retailers worldwide. A leader in travel and sun protection gear for 30 years, Tilley Endurables designs its signature Tilley Hats and other clothing items with unique, long-lasting features for travelers who embrace their unique spirit of adventure.

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