California Snow Opens Doors For Dynafit Test Center

Alpenglow Sports in Lake Tahoe Expands its Dynafit Selection.
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October 2012-(Boulder, Co)- Dynafit, the world's only full-line full-time backcountry brand, partners with Alpenglow Sports, California's leading backcountry experts, to open North America's third Test Center. The new Dynafit Test Center is aimed at bridging the gap between education, demonstration, and recreation.


“For the avid backcountry skier or first timer the Alpenglow Test Center offers a wide variety demos, product info, and the latest snow conditions”, states 34-year-old Owner Brendan Madigan. "We felt becoming a Dynafit Test Center would add a valuable resource to our growing backcountry community, as well as offer a platform to share the growing buzz over the leading brand in human powered skiing. Like Dynafit, we live and breathe backcountry skiing. In our eyes it was only logical to pair up with the global leaders in all things backcountry."


Madigan started working at Alpenglow Sports in 2003 and has managed the store since 2007. He will succeed Donald Fyfe, who started Alpenglow 32 years ago. Madigan calls his ownership of Alpenglow a “dream come true.” When your job is to sell fun, dawn patrol 5-6k before work and share the stoke with fellow backcountry enthusiasts, life is good."


The Alpenglow staff pride themselves on being field-based experts who play as hard as they work. Whether guiding in Alaska's Chugach, skiing California 14ers, burning dawn patrol laps or embarking on ski mountaineering expeditions to the seven summits, the staff at Alpenglow Sports offers the finest user-based customer service in the country. The entire staff works together on social media campaigns, weekly blog entries, Nachtspektakel evening tours, and the now famous Tahoe Backcountry Vertical Challenge. Now in it's third year the “Vertical Challenge” is a way for Alpenglow Sports to give back to the avalanche community. From November through April, participants can register for free at www.tahoevertical.com - to log human powered vertical feet throughout the season. When the cumulative goal of 15 million vertical feet is reached, Alpenglow Sports will make a $3000 donation to the Sierra Avalanche Center. The Northern California shop prides itself on increasing awareness to both their local avalanche center and the backcountry community at large.


“With the explosion of the new Vulcan ski boot collection and our ever increasing sales in the North American market, we felt it important to educate and service our customers in the best possible manner,” said Jim Lamancusa Director of Sales and Marketing, for SALEWA North America and the Dynafit / Pomoca brands. “The new Alpenglow Test Center will deliver that dedication to customer service and our core California users.”


Dynafit is hopeful that it's new Test Center will help break down the barriers surrounding backcountry skiing, and act as stepping stone to Dynafit's world-class backcountry ski gear. Please check at Alpenglow Sports on Facebook and at www.alpenglowsports.com.
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Established in 1979, Alpenglow Sports is Lake Tahoe's original mountain shop. Specializing in backcountry and nordic skiing, snowshoeing, trail running, backpacking, hiking, camping, and the mountain lifestyle, Alpenglow is always psyched to offer premier user-based customer service. Come on in and let Northern California's friendliest and most knowledgeable staff help you for your next adventure!

An athlete-driven brand from the beginning, Dynafit is committed to designing faster, stronger, and lighter gear for ambitious backcountry athletes who never compromise. Development of each product is pursued in concert with a select team of athletes, and no product decisions are made without clear go-ahead from the team.

Based in Munich Germany with North American Headquarters in Boulder Colorado, Dynafit arrives on top first with the biggest smiles, with plenty of power left for the ultimate ride down. The highest mountains and most extreme conditions require both the lightest and most bomber gear in the world – no compromises. That is why Dynafit invests in the world's top athletes, designs, and technology. www.Dynafit.com

North America:
Eric Henderson | Denny, ink.
Tel. 307-200-6001
erichende@me.com

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