Markham, ON- December 15, 2017
Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS). The socks will be distributed to thousands of people in the New York City area who are affected by homelessness throughout this winter season.
“This generous donation from Bridgedale will truly help the most vulnerable of our community this winter,” said Adina Lichman, founder of KKGS. “Socks are the most needed, but least donated article of clothing for those experiencing homelessness. Now, thanks to Bridgedale and our other partners, we’ll have enough to try to meet the need out there for this winter.”
“We often take socks for granted, but for those who are less fortunate, we understand that socks can make a huge difference in surviving the cold weather,” said Anna Nikolaus, marketing manager at Bridgedale. “When Knock Knock, Give a Sock came knocking on our door, we had no hesitation in making a donation that could provide some comfort to those in need. We’re making this donation to show our appreciation for valuable organizations like KKGS for their ongoing efforts to help those in need.”
About Knock Knock, Give a Sock:
Adina Lichman started KKGS as a NYU student in New York City in 2015. Today KKGS collects socks through drives and sometimes, by quite literally knocking on the doors of colleagues, classmates, and sock companies. In addition to collecting socks for those in need, KKGS aims to reduce the stigma associated with homelessness. Through the Meet Your Neighbors Dinners and the Hakook Team, KKGS attempts to bring together those who are and are not experiencing homelessness in order to encourage discussions and ultimately dissipate the stigma. www.knockknockgiveasock.org
Bridgedale, is a global market leader in the manufacture of technical socks for walking, hiking, mountaineering, running, and skiing. Using the latest hosiery machinery, the most progressive designs and the most advanced yarn technology, Bridgedale combines natural fibres with technical fibres ensuring their socks are comfortable, durable and perform in a variety of climates and conditions. Bridgedale socks are currently sold in more than 40 countries worldwide. www.bridgedale.com/usa